updated 03:50 pm EDT, Wed July 5, 2006
Custom iTMS for Loop
Chicago radio station The Loop has released a custom branded iTunes Music Store (iTMS) on its website. The store front is based on Adobe's Flash technology, making it not only the first customized iTMS for a radio station, but also the first iTMS offering to be fully Flash-enabled as well as the first Apple-co-branded iTunes music front. Hundreds of radio stations list their own top playlists within Apple's cross-platform desktop application, while many others provide standard "affiliate" links on their own websites that generate a commission for each song or album purchased via iTunes.
The new Web-based dynamic iTunes music front also uses affiliate links, but offers advanced functionality and a dynamic front, allowing user to pick their favorite tracks from The Loop and offers many of the same features found in the iTunes client, such as support for existing iTunes accounts and custom playlists--ranging from The Top 20 Requested to the picks of the station's radio personalities.