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The Loop reveals custom iTMS

updated 03:50 pm EDT, Wed July 5, 2006

Custom iTMS for Loop

Chicago radio station The Loop has released a custom branded iTunes Music Store (iTMS) on its website. The store front is based on Adobe's Flash technology, making it not only the first customized iTMS for a radio station, but also the first iTMS offering to be fully Flash-enabled as well as the first Apple-co-branded iTunes music front. Hundreds of radio stations list their own top playlists within Apple's cross-platform desktop application, while many others provide standard "affiliate" links on their own websites that generate a commission for each song or album purchased via iTunes.

The new Web-based dynamic iTunes music front also uses affiliate links, but offers advanced functionality and a dynamic front, allowing user to pick their favorite tracks from The Loop and offers many of the same features found in the iTunes client, such as support for existing iTunes accounts and custom playlists--ranging from The Top 20 Requested to the picks of the station's radio personalities.


by MacNN Staff



  1. porieux

    Joined: Dec 1969



    All it does is link to iTunes...or am I missing something?

  1. ccsccs7

    Joined: Dec 1969



    Oh my goodness. It IS just a link, and a query at that. Clicking on a link to Bon Jovi's "Have a Good Day" brought up search results for lots of other things, including an audio book.

    I guess the best way to describe it is way to look at SOME stuff on the iTunes Music Store without having to go through iTunes first.

  1. sdmca

    Joined: Dec 1969



    Calling this a 'fully branded iTunes Music Storefront' seems highly misleading. Everything links 'out' to the actual iTunes application. Like others, by the tone of the article, I was expecting more of the interactivity of the experience I get from the iTunes desktop client not a web site which utilizes the ability to link to iTunes.

  1. wowok1234

    Joined: Dec 1969


    Not the first

    This is not the first time that a radio station has done this. Q101 in Chicago has a custom iTMS page for a while now...

  1. danibo77

    Joined: Dec 1969



    it does bring some custom artists to the front, but it's a start.. probably has to update most of it manually for now?

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