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Apple adds 'ultimate' MacBook models

updated 01:40 pm EDT, Mon July 3, 2006

Apple 'ultimate' MacBooks


Apple has added two new MacBook configurations to its retail line consumer-oriented laptops, expanding its available MacBook models to a total of five. The company is offering a new 2.0GHz white MacBook with 1GB of memory and an 80GB hard drive, doubling the memory of the initially offered model and adding 20GB of storage space, according to AppleInsider. The new white MacBook is priced at $1,449, a $150 increase for the expanded memory and storage. Apple is also offering the "MacBook Ultimate," a 2.0GHz black MacBook featuring 1GB of memory, retaining its 80GB hard drive for $1,599. Both of the new MacBook offerings include Apple's SuperDrive combination DVD/CD burner. The new MacBook models are currently being sold exclusively at Apple retail stores. [updated]


by MacNN Staff

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  1. pascalpp

    Fresh-Faced Recruit

    Joined: Nov 1999

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    07/03, 02:02pm | report spam | Reply |

    Ultimate > Pro ?

    are they really going to call it MacBook Ultimate? seems to confuse the whole MacBook/MacBook Pro dichotomy, since Ultimate sounds better than Pro.

  1. Commodus

    Mac Elite

    Joined: Feb 2002

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    07/03, 02:35pm | report spam | Reply |

    Naming scheme

    It's not a formal name - Apple often has an "ultimate" config only for retail purchasers that has extra memory or storage.

  1. bobthenob

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    07/03, 02:40pm | report spam | Reply |

    naming scheme (thank you)

    thanks, Commodus ...

    I was thinking that price is what it normally costs when you up the config of a normal MacBook to those specs. so this is just a "special" pre-config for the stores.

    makes sense - if i were buying one today, i'd spend the extra $100 for the 1GB RAM and 80MB drive. i guess i'm not alone. this is that 'ol "hook 'em with a low price on paper and upsell a few extras" deal. :)

  1. bobthenob

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    Joined: Jul 2004

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    07/03, 02:43pm | report spam | Reply |

    i mean...

    ... the extra $150.

  1. gooser

    Senior User

    Joined: Jun 2006

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    07/03, 02:53pm | report spam | Reply |

    rah!

    more options at the retail stores? sounds like a good plan to me.

  1. amac4me

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    Joined: May 2005

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    07/03, 03:14pm | report spam | Reply |

    Smart Move

    Smart move by Apple as it allows Apple retail to capitalize on sales. This will prevent sales associates from telling customers that they should order the upgraded systems online.

    Apple probably decided to do this based on customer buying trends. This will allow Apple to sell more MacBooks as more people will be leaving the stores with MacBooks in hand.

  1. e:leaf

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    Joined: Mar 2006

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    07/03, 03:29pm | report spam | Reply |

    The Mac mini . . .

    was also sold like this in Apple retail shortly after it launched last year. It was called the Super mini and had 512MB RAM (up from the stock 256), AP-BT, and a superdrive for about $75 less than what it would cost to add all those upgrades as BTO from Apple online. It was a good deal.

  1. Eurogeordie

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    07/03, 04:09pm | report spam | Reply |

    Hardly ultimate

    Surely an Ultimate version would have the full complement of 2 GB RAM and 120 Gb hard-drive fitted, and being in black only....

  1. bearcat2000

    Junior Member

    Joined: Aug 2001

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    07/03, 04:18pm | report spam | Reply |

    exactly

    as I would think Ultimate would mean the best you could get...maybe they should call it "Ultimate for a Macbook"

  1. Faceplant

    Fresh-Faced Recruit

    Joined: Jan 2003

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    07/03, 06:55pm | report spam | Reply |

    Perhaps...

    it would be even snappier than the non ultimate Macbook. I think sometimes those who post here are a bunch of whiny babies. Oh, and a bit spoiled as well. My first intro into the mac world was my old Mac LC with a sizzling 8mHz of speed and a raw manly 2MB of RAM. When the clamshell iBooks came out, I thought there would never be anything that could beat it, but as things go, 'puters get snappier all the time, and the whining goes up along with speeds. MY LC ran in my office constantly until last year when I finally unplugged it. That was a solid 12 years of constant, interupted operation. Truth is, as Mac owners, we have it good.

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