digital music/video

06/29/2006, 8:55am, EDT

Thursday, June 29th

MTV adds content to Apple's iTunes

MTV Networks and Apple today announced that new television programming from Spike TV, Nick at Nite, TV Land, Logo, MTV and The N is now available on the iTunes Music Store. Adding to the MTV Networks content already on iTunes, the new round of programming available for purchase and download crosses virtually every genre and includes Spike TV's brand-new action series "Blade: The Series," MTV's prank-comedy show "Viva La Bam" and TV Land's "Sit Down Comedy with David Steinberg." MTV said that its programming has been a "huge success" on iTunes since debuting earlier this year, with COMEDY CENTRAL's "South Park" alone selling over one million episodes. iTunes now offers over 150 TV shows for $1.99 per episode for viewing on a computer or iPod.

"MTV Networks' programming has been a hit with customers since launching on iTunes earlier this year," said Eddy Cue, Apple's vice president of iTunes. "iTunes is the world's most popular online video store with over 35 million videos sold, and we continue to expand the catalog of great television content now with over 150 network and cable programs available."


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