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Google launches Checkout service

updated 12:35 pm EDT, Thu June 29, 2006

Google launches Checkout

Google today launched Google Checkout, designed as a fast, secure, and convenient checkout process for Google users. The service enables shoppers to purchase from participating stores with a single Google login, and works with the company's search advertising program, AdWords, to help merchants acquire new customers while processing all or a portion of their Checkout sales for free. Shoppers can find stores that accept Google Checkout by looking for the Google Checkout icon on AdWords advertisements, or whenever they come across the Google Checkout option on a merchant's site. Users can then create a Google Checkout login right from the merchant's site with a single username and password by entering basic information.

Checking out

Checking out at any store that offers Google Checkout entails selecting Google Checkout to quickly complete the transaction without having to fill out multiple forms. Shoppers can also keep track of their purchase history, including orders and shipping details.

Google Checkout enables purchases with existing payment methods such as Visa, MasterCard, American Express and Discover.

"By integrating the checkout process with search and advertising, we're helping our users complete the cycle of searching, finding and buying," said Salar Kamangar, Vice President of Product Management at Google. "In the offline world, shoppers don't tolerate long lines and tedious data entry just to buy something. They shouldn't have to in the online world either. Google Checkout simplifies and improves the online purchase experience for both consumers and merchants."

Security

Shoppers can also enhance their security when making purchases through Google Checkout, because the service conceals the buyer credit card number and provides reimbursement for unauthorized purchases. The service provides more control over email spam as well, allowing shoppers to choose whether or not to keep email addresses confidential or turn off unwanted email from the stores where they shop.

Lower costs for merchants

Google Checkout helps merchants streamline the checkout process and also works with Google's advertising program, AdWords, so merchants can attract more customers and increase sales. The Google Checkout icon on AdWords advertisements makes it easier for shoppers to find Google Checkout stores when they search. Once shoppers buy with Google Checkout, AdWords advertisers can also process all or a portion of their sales for free. For every $1 merchants spend on AdWords, they can process $10 in sales through Google Checkout at no charge.

Google Checkout offers a wide range of integration alternatives to make it easy for merchants to provide this new checkout option on their websites. Integration options include cut-and-paste buy buttons, as well as an advanced API that integrates with existing merchant shopping carts and order management systems. Many service providers have already integrated Google Checkout with their commerce platforms, including GSI Commerce, MonsterCommerce, and ChannelAdvisor, among others.

The service is currently open to all U.S. merchants, whether they advertise with Google or not, and Google is working to make the service available to merchants internationally.




by MacNN Staff

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Comments

  1. testudo

    Joined: Dec 1969

    0

    Alright!

    Its the return of MS Passport!

  1. kgforce

    Joined: Dec 1969

    0

    Debit Cards?

    Will it work with Visa/Mastercard branded Debit Cards? Hopefully.

  1. coldfusion1970

    Joined: Dec 1969

    0

    re:Debit Cards?

    I just would not use a debit card on the web. You get much more protection (in case of fraud) from credit cards.

  1. kgforce

    Joined: Dec 1969

    0

    Debit Card Fraud

    I'm not sure about Mastercard, but with Visa you get the same fraud protection whether you use Debit or Credit cards. Visa's Policy

    There's no benefit in using a credit card rather than a debit card. If you don't have the money to buy something... save up until you can afford it!

  1. coldfusion1970

    Joined: Dec 1969

    0

    re: Debit Card Fraud

    The problem is that any fraud will hit you directly in your current account. This means that you lose real cash until you can resolve it with the debit card company. I would rather lose virtual money on a credit card, so i always have the option of paying the credit card company for it if they d*** me around.

  1. testudo

    Joined: Dec 1969

    0

    Re: debit card fraud

    Policy

    There's no benefit in using a credit card rather than a debit card. If you don't have the money to buy something... save up until you can afford it!


    Well, there's the fact that you keep your money from 15 to 45 days after the purchase (nothing like floating some extra cash in your accounts to earn all that extra $$$ on .5% interest).

    Second, as was said, the money comes right out, which means a fraud charge bites you in the a** until its settled.

    Third, you're using the term debit card incorrectly (in my view). The debit card part is actually working on your bank account, requiring PIN information, and not controlled at all by VISA. The rules on that are set by the bank. If you use your bank card as a CREDIT card (or check card, as some call it), OTOH, then it is controlled by Visa's crappy rule system. So, it depends on whether you type in a PIN.

    Finally, there's no reason it wouldn't work with a credit/check card, since its a valid VISA card.

    The real question is who's going to pay the credit card fees? Now talk about gouging customers.

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