updated 07:20 pm EDT, Tue June 27, 2006
Microsoft acquires iView
Microsoft has acquired new digital photography software application iView, giving the software giant a mid-to-high-end photography application that in some ways rivals Apple's Aperture. iView MediaPro is more powerful than Apple's consumer-level iPhoto, positioning Microsoft to offer a Windows-based alternative to match the Cupertino-based company's multimedia software that ships with new Mac systems. iView touts its application as a visual database for all media files, enabling users to create a customized, centralized and searchable repository to manage a wide variety of digital files. iView MediaPro is priced at $200 and works with both Mac and Windows systems, whereas Apple's Aperture is only compatible with Mac OS X and is priced at $300.