ABC Family launches Kyle XY via iTunes

The major networks continue to turn to Apple's iTunes Music Store for co-marketing and TV series launch opportunities. ABC Family says it will use iTunes to help launch its upcoming series Kyle XY in its first repurposing pact with Apple, according to News MultiChannel. "Beginning on June 20, six days before the show makes its linear network debut on ABC Family at 8 p.m., users will be able to download the pilot to their video iPods via the iTunes Music Store. After June 27, installments of Kyle XY will be available for purchase at $1.99 per episodes, according to officials at both companies. On June 30, those tuning into ABC will get a chance to see or relive the show’s first episode at 9 p.m." Four days after they premiere on the cable service, the broadcast network will repurpose the first four episodes of the series, which "follows the journey of Kyle (Matt Dallas), a mysterious teenage savant who is devoid of such human instinctive behavior as anger, joy and love, and the family who found him.

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Other story tags: digital music/video