06/14/2006, 6:45pm, EDT
Wednesday, June 14th
Apple revises Boston store designs
Apple is reportedly presenting different ideas, "variations on the original design that take into account input we've gotten from the staff and members of the commission to tie the faade more into other buildings in the area," according to lawyer representing Apple.
Apple's lawyer told The Globe that Apple delayed its previous two hearings with the commission because "they just weren't ready. They spend a lot of time with these signature stores, and they don't rush into anything."
Apple has previously said that it would abandon its plans if the existing building can't be demolished--which requires the approval of the Back Bay Architectural District.
The report notes that Apple already operates stores in Braintree, Burlington, Cambridge, Chestnut Hill, and Peabody.
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I just LOVE how marketing people talk. When can we kill the useless sacks of rat excrement?
Apple has nice stores. They all have a similiar look. But lets not box ourselves into one way of thinking. A Wal-Mart approach, if you like.