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Briefly: Apple expands 'Get a Mac'

updated 08:20 pm EDT, Mon June 12, 2006

Apple expands \'Get a Mac\'

In Brief: Apple has expanded its original "Get a Mac" TV ad campaign to include three new commercials, including "Macs do Windows too," (touting Apple's Boot Camp), "Make amazing stuff" (extolling Apple's iApps) and "Awesome out of the box" (a "plug n' play" solution)--all of which are now available at Apple.com.... Several owners of Apple's new MacBook computers are expressing concerns after noticing that portions of their shiny white notebooks have inexplicably turned shades of orange.... There are new Illustrator CS2-compatible demos of FlexoStepX, the step and repeat software that can create custom die configurations and completely automate the task of stepping, repeating, distorting, and adding printer's marks and job info.... Blackmagic has released new version 5.6 software for all Multibridge and DeckLink products, bringing support for Fusion 5 as well as 720/50p native support for Adobe Production Studio, realtime HDV monitoring for Adobe Premiere Pro 2.0, and performance/stability improvements.... MacPractice has added support for Windows digital radiography and cosmetic imaging software Cadi through the use of Parallels’ Desktop for Mac to its practice management solution for Mac OS X, offering integration and support for OpTime and ScanX phosphor plate systems, Schick, PlanMeca and Sorona sensors, and several Panoramic solutions.

 
Previous Comments

new commercials posted

06/12, 09:14pm reply

The new commercials are in fact up on Apple's site now. You might have to hit the button to bring you to the second set which includes the three new ones.

ovrlrd

Fresh-Faced Recruit

Joined: Jan 2004

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I know some don't ...

06/13, 01:35am reply

.... like the "alternative" look of the "Mac" guy, but these are seriously funny!!!

MacnnGregor

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Joined: Apr 2004

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Windows

06/13, 03:02am reply

In the adverts Apple is promoting the win on mac stuff with BootCamp, is it going to be standard now or is it still beta and we have to buy 10.5 to keep it?

Peter Bonte

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Joined: Aug 2001

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Touché...

06/13, 04:24am reply

Love these ads, but I love the "Touché" ad more. It cleverly alludes how Apple has brought down all the walls between Mac and PC users. It also for the first time the Mac can be positioned as "Wintel users" choice of PC. The Mac clearly addresses every wintel users needs. An ad that doesn't insult any Wintel users-- Touché.

A possible sequel to this ad is "After a tedious work with Windows, enjoy life more with OS X."

Mac-a-Bayan

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Joined: Jul 2004

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To Peter Bonte

06/13, 09:15am reply

Yes, Boot Camp is still beta, and we'll probably have to buy 10.5 to keep it.

Person Man

Professional Poster

Joined: Jun 2001

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Dangerous Waters

06/13, 12:52pm reply delete

I think Apple is treading some dangerous waters with an advertisement saying that you can run Windows when the software is still "public beta."

After trying Boot Camp myself, I'd be hesitant to say that Windows runs as well as it does on PC hardware. The drivers for the video and the iSight camera are still problematic.

If I were Apple, I'd be sure to address these issues before I'd parade my hubris before the Windows masses.

Mr. Creosote

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my brother

06/13, 02:33pm reply

my brother says that his bootCamped MacBook Pro is the best windows machine he's ever had. Also, he hasn't booted it into Windows since he first put it on there (hasn't needed to)

tindrum

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Joined: Apr 2004

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Boot camp works

06/13, 04:13pm reply

I use Boot Camp so I can use my windows version of PhotoShop, and run some games.

Works great, then use MacOS for music (which is my main use of my MacBook Pro).

I'm happy.

bloodline

Forum Regular

Joined: Jan 2006

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