apple news/media reports

06/12/2006, 8:20pm, EDT

Monday, June 12th

Briefly: Apple expands 'Get a Mac'

In Brief: Apple has expanded its original "Get a Mac" TV ad campaign to include three new commercials, including "Macs do Windows too," (touting Apple's Boot Camp), "Make amazing stuff" (extolling Apple's iApps) and "Awesome out of the box" (a "plug n' play" solution)--all of which are now available at Apple.com.... Several owners of Apple's new MacBook computers are expressing concerns after noticing that portions of their shiny white notebooks have inexplicably turned shades of orange.... There are new Illustrator CS2-compatible demos of FlexoStepX, the step and repeat software that can create custom die configurations and completely automate the task of stepping, repeating, distorting, and adding printer's marks and job info.... Blackmagic has released new version 5.6 software for all Multibridge and DeckLink products, bringing support for Fusion 5 as well as 720/50p native support for Adobe Production Studio, realtime HDV monitoring for Adobe Premiere Pro 2.0, and performance/stability improvements.... MacPractice has added support for Windows digital radiography and cosmetic imaging software Cadi through the use of Parallels’ Desktop for Mac to its practice management solution for Mac OS X, offering integration and support for OpTime and ScanX phosphor plate systems, Schick, PlanMeca and Sorona sensors, and several Panoramic solutions.


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new commercials posted
0
06/12, 9:14pm, EDT
The new commercials are in fact up on Apple's site now. You might have to hit the button to bring you to the second set which includes the three new ones.
Fresh-Faced Recruit
Joined Jan 2004
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I know some don't ...
0
06/13, 1:35am, EDT
.... like the "alternative" look of the "Mac" guy, but these are seriously funny!!!
Fresh-Faced Recruit
Joined Apr 2004
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Windows
0
06/13, 3:02am, EDT
In the adverts Apple is promoting the win on mac stuff with BootCamp, is it going to be standard now or is it still beta and we have to buy 10.5 to keep it?
Fresh-Faced Recruit
Joined Aug 2001
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Touché...
0
06/13, 4:24am, EDT
Love these ads, but I love the "Touché" ad more. It cleverly alludes how Apple has brought down all the walls between Mac and PC users. It also for the first time the Mac can be positioned as "Wintel users" choice of PC. The Mac clearly addresses every wintel users needs. An ad that doesn't insult any Wintel users-- Touché.

A possible sequel to this ad is "After a tedious work with Windows, enjoy life more with OS X."
Fresh-Faced Recruit
Joined Jul 2004
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To Peter Bonte
0
06/13, 9:15am, EDT
Yes, Boot Camp is still beta, and we'll probably have to buy 10.5 to keep it.
Professional Poster
Joined Jun 2001
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Dangerous Waters
0
06/13, 12:52pm, EDT
I think Apple is treading some dangerous waters with an advertisement saying that you can run Windows when the software is still "public beta."

After trying Boot Camp myself, I'd be hesitant to say that Windows runs as well as it does on PC hardware. The drivers for the video and the iSight camera are still problematic.

If I were Apple, I'd be sure to address these issues before I'd parade my hubris before the Windows masses.
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my brother
0
06/13, 2:33pm, EDT
my brother says that his bootCamped MacBook Pro is the best windows machine he's ever had. Also, he hasn't booted it into Windows since he first put it on there (hasn't needed to)
Fresh-Faced Recruit
Joined Apr 2004
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Boot camp works
0
06/13, 4:13pm, EDT
I use Boot Camp so I can use my windows version of PhotoShop, and run some games.

Works great, then use MacOS for music (which is my main use of my MacBook Pro).

I'm happy.
Forum Regular
Joined Jan 2006
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