Apple EU, UK sales outperform industry

Apple has managed to increase sales much faster than the industry average in Europe and the UK, according to new data from analysts at IDC Research. "In the UK and Western Europe, Apple shipment growths outperformed the overall PC market in both notebook and desktop form factors in Q1 2006," said Michael Larner, senior research analyst at IDC. Mac notebooks drove UK sales, taking 3.4 percent of the market for a 50 percent year-over-year gain. Mac desktop sales also rose, despite industry stagnation, as the overall value of the desktop computer market dropped 6.16 percent year-over-year, according to Macworld UK. Apple has also maintained a strong hold in the education, graphics, and media markets, led by its notebooks. "The refresh of Apple's product lines, in particular in the notebook space, along with the move to Intel processors should help drive continued expansion throughout 2006, in both the consumer and business space," said IDC research director Karine Paoli.

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