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Apple pushes Intel in new directions

updated 03:25 pm EDT, Tue June 6, 2006

Apple pushes Intel


Apple's move to Intel-based Macs is not only opening new worlds for Mac users, but is also pushing Intel into new territory. Intel today said that Apple is pushing the world's largest chip maker in new directions, according to IDG News Service. "[Apple] pushes us to think about things that we may not always think about," said Anand Chandrasekher, senior vice president and general manager of Intel's sales and marketing group told IDG. "We were hoping for that to happen and that certainly happened." Speaking at Computex where Intel touted its innovation and new chips, the exec declined to give specific examples, but told the publication that Apple was pushing Intel on both packaging and thermals. Apple's view of how the computer market will evolve has influenced Intel's product roadmap, according to the report. Chandrasekher said that impact will be felt over the long term, rather than showing up soon.


by MacNN Staff

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Comments

  1. ronjamin

    Baninated

    Joined: May 2002

    0

    R&D

    The irony is that Apple's R&D, which was prevalent in the PowerPC alliance, has infiltrated the mother ship called Intel.

    Apple has historically trail-blazed new technologies, often to it's detriment, by selecting little known companies with hot concepts.

    Bowing to the realities of the dominance of Intel, Apple entered the back-door and has reinvigorated an otherwise stagnant chip manufacturer.

    Gosh, sounds like kumbaya all over again.

    Let the good times roll!!!!!

  1. zac4mac

    Mac Elite

    Joined: Oct 1999

    0

    I think this is great..

    I just wonder what Turtle-boy is gonna say negative about this...

  1. whackjob

    Fresh-Faced Recruit

    Joined: Aug 2005

    0

    Good for Intel !

    Because other pc makers have the creativity and vision of dead snails. That includes MS and windows.

  1. dynsight

    Fresh-Faced Recruit

    Joined: May 2005

    0

    an insult

    Whackjob, you insult dead snails everywhere (who have much more creativity than most PC companies).

    In reality, this is good as long as it becomes $$$ for Intel. However, if Apple does not impact bottom line AND are annoying to Intel Management, this marriage could turn into War of the Roses

  1. bloodline

    Forum Regular

    Joined: Jan 2006

    0

    no it doesn't!!!

    If Intel get bored of Apple... Apple can switch vendors... There are loads of x86 makers, and lets not forget the biggest thorn in Intel's side... AMD...

  1. Deal

    Mac Enthusiast

    Joined: Apr 2001

    0

    Go figure

    Apple has been telling everybody for a long time....

    "THINK DIFFERENT!"

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