MacTech to offer Intel-specific series

MacTech has announced a new exclusive article series to specifically address the needs of developers looking to optimize their applications to take advantage of Intel's Core Duo Macs. The publication's team is working with Intel to provide real world, how-to information and tips about optimizing applications for Intel-based Macs. The series will debut in the July 2006 issue, addressing optimization of applications, obtaining peak performance on each of the execution cores, Vectorization, as well as threading and advanced optimization. "Many developers have been able to take their applications Universal, and that's a good first step. The next step is to truly optimize applications for the Intel-based Macs," Neil Ticktin said, Publisher and Editor-in-Chief of MacTech Magazine. "Who better to know about Intel optimization than Intel? We're excited about the prospect of combining MacTech's how-to approach with the incredible knowledge of these Intel engineers."

Fastest growing technical magazine

MacTech also announced that it is the fastest growing technical magazine according to min's b2b business-to-business publication. According to the report, MacTech's March was "109.32 percent higher than a year earlier - nearly twice the growth of the next-highest performer among Developer/Technical magazines."

Growth attribution

MacTech attributes the growth to an expansion of the editorial coverage of the magazine, as well as strong growth in the Mac technical market. While the publication's Web traffic has increased, the print publication is experiencing even greater growth.

"MacTech is delivering the content that readers want. Readers tell us that they want up-to-the minute news from around the community on MacTech's web site. And, when they are in 'learning mode', they want to read real-world, how-to articles in print," said Ticktin. "With reader comments like 'It felt like you wrote the entire issue just for me.,' MacTech is delivering what readers want, in the way they want it."

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