updated 10:35 pm EDT, Wed May 31, 2006
Apple at Best Buy
Apple is looking to reach to out to more consumers with an expanded presence at the nation's largest consumer electronics retailer, Best Buy. The increased presence includes more prominent dsplay of Apple's latest Intel-based Macs, including MacBooks, MacBook Pro's, Mac mini's, and iMacs, according to CNET News.com. Current Analysis analyst Samir Bhavnani notes that while Best Buy has been selling Apple's popular iPod music players and Mac Minis for some time, the latest move represents a major expansion of Apple's retail efforts. The anlayst said that Apple is prepping for for the back-to-school shopping season, which is considered to be the second-busiest period of the year for the PC industry. Bhavnani also said that "the move also shows that Apple is very confident about the inventory situation regarding its new Intel-based products."