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Elevator traps Fifth Ave Store visitors

updated 02:30 pm EDT, Tue May 30, 2006

Elevator traps visitors

The elevator at Apple's new Fifth Avenue Store in New York last week malfunctioned, trapping five passengers inside beneath the large glass cube. Visitors on a school trip boarded the elevator to ascend to street level after visiting the store, only to find themselves stranded after one passenger exited the lift. "When we got to the street level I got out of the elevator, and the door closed behind me," wrote the passenger who managed to exit the elevator. "The exterior [door] wouldn't open but the inner door kept on opening and closing." Some of the passengers were reportedly dancing as Apple employees searched for a means to free them. Water bottles were handed down from the roof of the tube through the malfunctioning doors to the occupants, and after a brief period the New York Police Department showed up to help free the visitors.

Freeing the occupants

When police arrived the hydraulic lines were being bled, and as the elevator began to descend officers rushed down the stairs with equipment to pry the doors open, according to the blogger. Once the elevator became level with the lower floor the police opened and held the doors, allowing passengers to escape as the car continued to drop toward the basement. The last passenger exited with a two-foot step up to the lower floor, and two people reportedly burned their hands on the hot lights in the shaft.

Despite the fact that the occupants were stuck in the elevator for 45 minutes, the blogger issued a sincere thanks to the New York Police Department, as well as the Apple security guard who was on duty at the time.

by MacNN Staff





  1. beb

    Joined: Dec 1969



    Well that's one way to keep your customers. Allbeit a bit drastic...

  1. bhuot

    Joined: Dec 1969



    What a place to be stranded in. I hope they got something free from the store.

  1. howdesign

    Joined: Dec 1969


    Can you say...

    Free Nano's for the bunch!?!

  1. jpellino

    Joined: Dec 1969


    David Blaine...

    ... was unavailable for comment.

  1. aaronrp



    elevator panic

    The entire elevator went grey, and this message appeared:

    You need to restart your elevator. Hold down the Power button for several seconds or press the Restart button.

    Veullez redémarrer votre ascenseur. Maintenez la touche de démarrage enfocée pendent plusieurs seconds ou bien appuyez sur le bouton de réinitialisation.

    Sie müssen Ihren Aufzug neu starten. Halten Sie dazu die Einschalttaste einige Sekunden gedrückt oder drücken Sie die Neustart-Taste.

  1. The Godfather

    Joined: Dec 1969



    "I know what you did last Macworld". "The PC user always dies first". "The return of the undead Steve".

  1. Zaren

    Joined: Dec 1969


    Bravo aaronrp!

    Funniest thing I've ever seen posted here. Gold star for you!

  1. dlindsay17

    Joined: Dec 1969


    right on!

    finally some REAL news!

  1. iFrankie

    Joined: Dec 1969



    This news will spread like wild fire through the PC world and the media will cover this like the OJ Simpson trial.

    Then Apple's stock will tank.

    Everyone loves bad press when it comes to Apple.

  1. Senbei

    Joined: Dec 1969



    They look like specimens in a test tube.

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