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Apple CEO comments on innovation

updated 10:55 am EDT, Fri May 26, 2006

Jobs on innovation

Apple CEO Steve Jobs, inventor of the great glass cube resting atop the company's latest retail store on Fifth Avenue in New York, recently spoke about innovation in an interview. MSNBC's Brian Williams asked Jobs if the glass cube is his "Model T" or his space program. "This is the best store we've ever built, and I think that it's the state-of-the-art that we know how to do," Jobs said. "Like, the cube is [an] extremely state-of-the-art use of glass. You know, there's hardly any metal holding it up. It's glass fins holding up glass." When asked where he fits in the American family of thinkers and inventors, Jobs said he doesn't really think that way. Prompted again, the CEO revealed his outlook on innovation. "Well, I'm a private person. I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next."

Apple's CEO was recently recognized by Wired Magazine, which created an entirely new award named after Jobs himself.

"As the technology keeps moving and lets us do more and more, we want to bring customers with that, not just leave them using stuff that they could do five years ago."

When asked if he knew the downside of innovation with regard to outdated technology, Jobs stressed the need to continue on.

"You know, you keep on innovating, you keep on making better stuff. And if you always want the latest and greatest, then you have to buy a new iPod at least once a year."

by MacNN Staff




  1. Ben Lawson

    Joined: Dec 1969


    I have to wait a year?

    I want my next iPod every four months!

    Well, there's a difference between innovation and incrementation (is that a word? Dictionary doesn't think so), but generally I agree with Steve's expressed philosophy. Keep looking for ways to make things better!

  1. tdellos

    Joined: Dec 1969



    Video requires IE 6, so fire up Virtual PC/Parallels/Boot Camp if you want to view it.

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