Discovery on iTunes

Discovery Communications today announced that content from Discovery's family of networks is now available for purchase from Apple's iTunes Music Store US. The offering includes programming from the Discovery Channel, the number one television and media brand in the United States and around the globe, as well as TLC, Animal Planet, Travel Channel, Discovery Health Channel and Discovery Kids. With the addition of more than a dozen series and specials from Discovery, iTunes now offers even more video content to download for $1.99 per episode for viewing on a computer or iPod. "We're thrilled to bring video programming from Discovery Communications to the iTunes Music Store," said Eddy Cue, Apple's vice president of iTunes. "Customers can now choose from a wide range of great video content from Discovery's family of networks."

Discovery says it will also offer vignettes through the free podcasting feature on iTunes. These will include behind the scenes footage from Discovery Channel's DEADLIEST CATCH and parenting and family relationship tips from TLC's SHALOM IN THE HOME.

"Now, new possibilities are opened for people who want to use Discovery's high-quality knowledge-rich content on the go, while we also promote Discovery's television networks," said Don Baer, Senior Executive Vice President, Strategy & Development, Discovery Communications. "Wherever they are and whenever they want, consumers can use the iPod to learn and be entertained with Discovery's content about people, places, cultures, science, health and much more."

Discovery will offer all iTunes users a portable resource of real-world video content from the company's vast library. "Whether visiting a National Park, taking the kids on a long car trip, or preparing for the birth of a first child, consumers who love Discovery's programming will now have access to content that both informs and entertains from across key categories, such as travel, science, health, exploration and lifestyle," according to the release.

by MacNN Staff