MySpace sells videos, challenges iTunes

Apple's iTunes faces yet another rival in the rapidly expanding digital video market: this time from the most popular social networking Web, Rupert Murdoch's MySpace. According to Forbes, a new promotion will jumpstart the networking's site move to ecommerce as well as leverage its own video content. "Starting next Monday May 22, MySpace users will be able to download two free episodes of Fox's hypersonic-paced drama 24 from the "Have it your way" page, while a "social network" will be created around the show where users will interact with each other, create content and download the entire first and fifth seasons of the drama for $1.99 per episode." MySpace is the largest video site on the Web, with more video uploaded every day than other site, according to Fox Entertainment--that makes it the perfect distribution channel, according to its president. Last week, Fox and Apple announced iTunes would sell Fox TV shows via iTunes.

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