toggle

AAPL Stock: 100.96 ( -0.83 )

Printed from http://www.macnn.com

Mossberg: Apple working on cellphone

updated 09:25 am EDT, Thu May 11, 2006

Apple working on cellphone

Apple is working on developing a simple, integrated media-playing cellphone and a home-media hub, according to a new column by industry pundit Walt Mossberg. Citing different approaches to building products, Mossberg says Apple's "end-to-end" model is a sharp contrast to Microsoft's component approach. "In the component model, many companies make hardware and software that run on a standard platform, creating inexpensive commodity devices that don't always work perfectly together, but get the job done. In the end-to-end model, one company designs both the hardware and software, which work smoothly together, but the products cost more and limit choice," the columnist wrote in today's edition of The Wall Street Journal. The column adds more weight to many industry rumors about a possible "iPhone"--as recent reports suggest that Apple has already begun looking for suppliers and analysts have said any such device could affect other cell phone manufacturers. [updated]

Despite tremendous success of Microsoft Windows, Mossberg said he believes that Apple's end-to-end approach can still success, as consumers "crave" integration and simplicity.

"In the first war between these models, the war for dominance of the personal-computer market, Microsoft's approach won decisively," Mossberg wrote. "Aided by efficient assemblers like Dell, and by corporate IT departments employed to integrate the components, Microsoft's component-based Windows platform crushed Apple's end-to-end Macintosh platform."

However, in the current post-PC era, he believes the focus, on devices such as music players, game consoles, and cellphones, is on integration and simplicity, proclaiming the early winner to be the "end-to-end" model used by Apple: "Now, Apple is working on other projects built on the same end-to-end model as the iPod: a media-playing cellphone and a home-media hub."

Mossberg also challenged the notion that Apple's iTunes/iPod ecosystem is "closed" or propietary, saying that Apple's iPod plays the two most common open audio formats, MP3 and WAV as well as MP4, the most common open video format. iPods work well even if you never buy a song from Apple, he insists. "And iTunes and the iPod work on Windows computers, not just Macs. So how is that closed?"




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. Clive

    Joined: Dec 1969

    0

    Confirmed

    Mossberg confirms Apple's phone plans!? Isnít he just building on the existing speculation?

  1. chotty

    Joined: Dec 1969

    0

    Agreed...

    Though Steve seems to like Walt, as he is often quoting his columns. Maybe Walt has an "in" with Steve?

  1. vasic

    Joined: Dec 1969

    0

    makes sense

    Many have disparaged the thought of an iPhone on these forums before. Still, it really could kill. SJ and Apple can smell perfect timing and they'll unleash the device exactly when the time is right for the most public to actually use it. US has over the past 6 years slowly moved closer to the widespread GSM (T-Mobile, Cingular/ATT). That means, one phone - whole world. He probably won't bother with CDMA devices. WIth a GSM, you could sell it as an iPod with a phone. People buy it, take the SIM card out of their existing Samsung and stick it in. No need to make special deals with carriers. Also, no need to make ANY compromises with them either (what can or cannot be offered, features, functions, menu layouts, special buttons...). Technology has long been available (ROKR/SLVR, Walkman-phones, etc.). Let's see Apple bring it home.

  1. aristotles

    Joined: Dec 1969

    0

    Choice? MSFT model is not

    You may be able to choose components from other manufacturers but all of the "components" run some form of Windows. Even though MSFT controls the software, they still cannot seem to get it right.

    I laughed out loud when MSFT was talking about cross-platform gaming because all of those platforms they were refering to ran a form of windows.

  1. testudo

    Joined: Dec 1969

    0

    Stuff

    Though Steve seems to like Walt, as he is often quoting his columns. Maybe Walt has an "in" with Steve?

    You don't keep an 'in' with steve by telling everyone his dastardly plans for world domination.

    And Walt's speculation seems to be built on his previous speculations (its like is this all the guy does? speculate on apple's iPhone?).

    US has over the past 6 years slowly moved closer to the widespread GSM (T-Mobile, Cingular/ATT). That means, one phone - whole world. He probably won't bother with CDMA devices. WIth a GSM, you could sell it as an iPod with a phone. People buy it, take the SIM card out of their existing Samsung and stick it in.

    First, most carriers don't do GSM in the US, so supporting just GSM (while filling Apple's usual scheme of using 'future' tech that most people have no current use for) would leave out a lot of customers. Plus, most people don't own their own phones (in the sense of outside a network), so taking a SIM card (whatever that is) out of your current phone to use in your iPod phone isn't going to work for most people. They like their cheap/free phones from their providers, because its about the $$$, not the features.

    Personally, I wouldn't want a phone/ipod combo meant to replace my iPod. You can't listen to it on a plane. If the iPod has issues (which it most likely will), you're phoneless while waiting for apple to repair it. Plus you've got the whole problem with charge time. My phone can last up to 3 days between charges, as its always on. An iPod is lucky to get 12 hours (I've not seen those 16 hour times, I guess if you never touch it, just hit play with volume turned all the way down). Add power-sapping phone to that, and what do you have?

  1. trevj

    Joined: Dec 1969

    0

    re. stuff

    "You don't keep an 'in' with steve by telling everyone his dastardly plans for world domination. "

    Unless Steve has intentionally leaked this info to Mossberg for publication. Would hardly be the first time Apple played such games. From what I've heard, Mossberg is one of the few journalists that joes have access to Steve Jobs.

  1. zl9600

    Joined: Dec 1969

    0

    testudo wrong

    "Most carriers don't do GSM in the US". Excuse me? Um, er, the largest carrier (Cingular) does. "Whatever [a SIM card] is", clearly indicates you should just avoid commenting on topics you know not one whit. Stick to busting chops on other posts, Testudo.

  1. zl9600

    Joined: Dec 1969

    0

    one more thing

    my Sony Walkman w600i, via Cingular, is a phone that incidentally I do not use for music (and I'd agree I don't care to combine the two). But, testudo, you CAN use it on the plane. It allows you to start the phone or the Walkman at startup. Many phones do this. Again, you have some homework to do.

  1. ApeInTheShell

    Joined: Dec 1969

    0

    Just an iPod?

    Apple Computer made a strategic move when they decided to leave out 'music player' from the end of the iPod brand name. Over the years they have added a color screen with photo and video capabilities. Presently and in the future there will be no limit to what Apple can and can't do with the iPod. The decision will be whether a phone feature will be practical. Some capabilities will have to be added in order for this to come about. 1) Wireless internet access 2) High speed connection: faster than bluetooth 3) Ability to use the clickwheel effectively to look up your contacts or dial a phone number on the go 4) Choose an iPod song for your answering machine (okay, that doesn't have to happen but it would be cool).

  1. JulesLt

    Joined: Dec 1969

    0

    iPhone/MFST

    It's a device that is as inevitable as the iPod video, in that if Apple don't do it, someone else will. Actually, the Shuffle is a better comparison - it's better to have the shuffle cannibalising Nano sales than a rival player. A Shuffle gets the user on iTunes, and eventually they will need a bigger player.

    The Motorola thing didn't work, because it was 'a phone that played iTunes tracks'. The best UI for a phone isn't the best UI for a media player. Of course, a touchscreen means you can change the UI on the fly. Strong synchronisation with OS X - if you're in range, your SMS will appear in iChat automatically, etc. Medium odds on the iPod line running a form of OS X in the next 24 months.

    MFST : MS don't control all the software components, just the Windows bit. This has been their biggest problem - they have no control over the drivers, and frankly, do you think the companies producing bottom end components hire the best programmers to write their drivers? (Low level programming skills are also less common). Apple dictate to their suppliers what they implement, Microsoft bend over backwards to encourage as many third parties as possible.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Patriot Supersonic Rage XT 128GB USB drive

USB memory sticks are getting larger by the day, their growth speeding along with the availability and expansion of memory chips. But ...

Autodesk Smoke 2015

Since May of this year, Autodesk has been shipping the highly anticipated update to its high-end post-production video editing suite, ...

Crucial MX100 256GB SATA-3 SSD

While the price-per-gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

toggle

Most Commented