updated 06:50 pm EDT, Thu May 4, 2006
Apple commits to Aperture
Apple today dismissed rumors that the future of Aperture is up in the air, saying that company has more engineers working on the application than ever before. Debunking yet another report from Mac enthusiast site Think Secret, Apple said that the company saw tremendous support for Aperture at NAB in April and that it remains committed to making it the leading application for photographers. Adobe's Lightroom, currently in beta, has seen tremendous success with over 100,000 downloads and aims to take over the lucrative photography market. "The reports of Apple reducing their commitment to Aperture are totally false," Kirk Paulsen, Apple's Senior Director Pro Applications Marketing, told Macworld. "In fact, we've got more people working on Aperture right now than ever before.
Indeed, at least one recent blog posting indicates that Apple has been hiring to the Aperture team.
Apple in April released a much anticipated, but tardy v1.1 update to its professional application for photographers that brought Universal Binary support. In addition, the company cut the price on Aperture by $200 to $299, saying that it was hoping to get the application in the hands of more professionals. The company, today, offered yet another update Aperture 1.1.1 addresses several issues related to performance, stability, color correction, and display compatibility.
"As far as we're concerned Aperture is the number one application in the category and we intend to do everything possible to keep it that way," Paulsen told the publication.