apple news/media reports
05/02/2006, 3:30am, EDT
Tuesday, May 2nd
Apple posts new "Get A Mac" TV ads
As noted at last week's shareholders meeting, Apple has launched its new "Get A Mac" ad campaign focused on the Mac platform. Apple has posted its new series of Mac TV ads, which began airing during primetime on Monday and showcase two actors outlining the differences between the Mac and Windows platforms and (of course) the advantages of the Mac platform, but emphasizing compatibility, ease-of-use, the bundled iLife applications, and more. The six different spots, available in four different sizes, are titled Viruses, Restarting, Better, iLife, Network, and WSJ and tout the beneifts the Mac over Windows computers. Apple also posted a list of 14 reasons Why you'll love a Mac and the seven untrue reasons that prevented users from buying a Mac, beginning with "It just works: Your toaster doesn’t crash. Your kitchen sink doesn’t crash. Why should your computer? Think of the countless hours you would save if your PC worked on your time — not the other way around. Then think about a Mac."
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Why not SHOW the Mac for what it is - a cutting-edge tool for easily getting work done. Show the elegant iApps - make a commercial on each one. Show MS Office, show Bootcamp. The iApps' easy professionalism will amaze, while Office and Bootcamp will reassure. Rather than feeling vaguely insulted, PC people may feel curious and excited.
Macs still have many challenges in a windows world, based on my experiences with my new macbook...
Grunge guy's image will also probably further alienate suits, which is I suppose what I sense as the inherent ad irony...
If comparison is necessary, I'd rather see positive association ads comparing macs to leading edge design in other areas, such as J105 yachts, bmw's, anything where obsessive attention to detail & hybrid design features offer benefits...
I can find very quickly 10 things a pc can do far better than a mac, especially after spending the weekend working on my books & taxes...