ipod
05/01/2006, 9:15pm, EDT
Monday, May 1st
Sony plans iPod competitor
Sony is hoping to dethrone the iPod with its next-generation music player. A new report claims that Sony is prepping a new music player that it hopes will rival the success of the iPod. Due within the next year, Sony says the next-generation player will focus on design and long-battery life. The company has tried unsuccessfully to unseat the iPod as the defacto standard for music players, according to the report: "Sony has tried to unseat Apple in that market before with little success, and its recently launched A-series Walkman digital music players are on sale only in Japan and Europe.... The new player will be lauched within the current fiscal year, which ends in March 2007, Yuhara said. He wouldn't be more specific, but acknowledged that the holiday sales period between the US Thanksgiving and Christmas holidays is an important time for consumer electronics products. Sony sold 4.5 million digital music players in the year to March, and expects this to rise to 5.5 million in the current year."
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In fact, the only way to challenge iPod at this point is not to be "the next iPod" or "the better iPod," but instead try for something that is significantly different from iPod (so the "focus on design and long-battery life" is not going to cut it).
Voice an opinion with your wallets!!! It's the only language suits understand...
Hmm, so what's that, like ?60% of the world wide market?
Have you ever switched/upgraded iPods? One of the easiest things in the world. It will just take your existing playlist and put it on your new iPod (something Apple does not mention frequently enough). Also, consider please all the additional peripherals!
As long as Apple continues to make a good solid product with decent support, it will take a lot to usurp its market position.