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Mac TV ads to air next week

updated 01:40 pm EDT, Fri April 28, 2006

Mac ads to air next week

Apple CEO Steve Jobs announced at the company's annual shareholder's meeting that TV ads centered on the Mac will air next week. The timing marks the start of the May sweeps period, when television networks unveil season finales to boost ratings during a month when local ad rates are set, according to Jobs announced the plan after a shareholder asked why Apple hasn't acquired more market share over the past few years. The company's market share declined slightly during Q1, partially due to potential customers waiting for the completion of the Intel transition, according to Jobs. The executive said Mac sales will grow once the transition is complete later in the year.

by MacNN Staff





  1. jwdsail

    Joined: Dec 1969


    Ads for Macs?

    h*** froze over *again*?

    Seriously tho..

    I've expressed my thoughts about how Apple should be pushing MacOS X, iLife, and the superior "out of the box" media experience, perhaps tying it in with a NASCAR sponsorship, for years.. I expect this ad campaign will be a letdown in comparison..

    What do ya'll think? More Ads like the "Blown Away" G5 ad? Another "Boring Boxes" ad?

    I want to be wrong about this.. I really want to be wrong... I also want Guy Kawasaki's old job...


  1. darkelf

    Joined: Dec 1969


    well, it *could* happen

    a black screen fades in to... an athletic young woman, carrying a sledgehammer and pursued by riot police, runs towards the camera... cut to a giant screen, where a big-brother figure intones "the full version of this advertisement may be purchased for only $1.99 at iTunes." cut to apple logo, disclaimers, end.

  1. ibugv4

    Joined: Dec 1969


    apple ads

    They went from good (1984, Power to be your best, Think Different) to crappy (Colored iMac ads, Switch, first iBook (g3/white) ads) to what the h*** (G5 blown away, iPhoto, original iPod ad) to hey that's kinda cool (iPod shiloutttes)

    I don't think Apple will make a good ad unless they drop Chait-Day, and we all know tht won't happen. h***, VWs ads were suckin then they dropped Arnold and went with the company that did the Mini ads... now (as Helga the woman clad in white says) "It's definetly sucking"... no more. Their FAST ads are odd, but the Safe Happens and the Unpimp your Auto ads are red hot. Apple: change companies, you'll thank me later.

  1. scdean

    Joined: Dec 1969


    Dinosaur ads

    I always liked the old ad where the kid's father was trying to set up a Windows machine and the kid, after being at his freind's house with a Mac, kept saying "Where are the dinosaurs, Dad?" It drove the point home anyway. But I agree with jwdsail. Emphasize the experience and justify the loyalty; there's a reason for it.

  1. jarod

    Joined: Dec 1969



    Thank you Steve!

  1. ApeInTheShell

    Joined: Dec 1969


    Crummy Dads

    I like the ad where a kid is sitting in the lunchroom showing his friends the presentation he made for school. He has pictures of explosions, a dinosaur biting off a army man's head, and a jet heading into a volcano. After he leaves the red headed kid says, "Ya know, my Dad got me a computer but I can't do stuff like that. Maybe I'm just stupid". The other kid replies, "No, we're not stupid. Our Dads just got us crummy computers. We got crummy Dads.

  1. ApeInTheShell

    Joined: Dec 1969


    Jaguar ads

    I just thought of these ads also. I like the Sherlock 2 one. I guess dashboard could do it also.

  1. Nostromo

    Joined: Dec 1969



    I've heard this song and dance before.

    Every time some Apple exec says "We're really going to advertise...just wait to see the ads!" all we get are toothless ads that say NOTHING about why OS X is better than Windoze. That, or we get more of the Steve Jobs iPod Dancers.

    Meanwhile, Dell continues to carpet-bomb the airwaves with their ads that show real people using their machine to do things people do every day.

    PLEASE, Apple -- start showing people WHY they should buy a Mac, and not some idiot being blown through a wall.

    And run the ad(s) more than once a week. So far today I've seen 11 Dell ads. What will it take to get Apple to stick a crowbar in its pocket and use some of those profits to really advertise?

  1. dpaanlka

    Joined: Dec 1969



    That elementary lunchroom ad was not an actual Apple ad, it was an SNL skit.

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