The Apple Store SoHo in New York City has served over 5 million customers. The company said that at 11:30 a.m. on Tuesday, April 25, Apple's only retail location in Manhattan welcomed its 5 millionth customer since its grand opening in July of 2002. "To celebrate this milestone, [the] Apple Store staff showered the customer with lots of goodies," according to a posting on Apple's website. Earlier this month, Apple said that overall traffic at its retail locations was up in the March quarter, despite a slower sales. Apple's retail division averaged about 10,000 visitors per store per week during its March quarter. As one of the flagship stores, the Soho retail location has become one of the new hip places to hang out, after the company extended its Genius Bar hours to midnight last summer. The company is expected to open yet another location later this spring: the 25,000 square-foot store will be housed in the underground retail plaza of the General Motors Building on Fifth Avenue at the edge of Central Park.