The music labels may concede their position, after publicly jockeying for variable pricing on iTunes. The record industry may be prepare to waive the white flag and adonbdon its demand for iTunes to charge different prices for different songs, according to The New York Post. " Negotiations between Apple and the four major music companies - with which iTunes deals all expire in the next two months - have reached a crucial point as several record executives now say they are unlikely to convince Jobs to allow variable pricing, sources said. This marks a change of tune for the record industry as late last year several executives said they believed variable pricing - something the music companies have been pushing for - was imminent." The report says that Universal, Warner Music, SonyBMG and EMI North America are all in various stages of renegotiating their deals; however, pulling the music songs from the iTunes may be a (remote) possibility, which may help the record industry bargaining power.