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Apple letter breaks little girl's heart

updated 08:15 am EDT, Mon April 17, 2006

Apple makes girl cry

Apple's corporate policy for dealing with unsolicited ideas may be changing. The company held a special meeting to discuss ways to improve its cold-hearted, boiler-plate response to any unsolicited improvements or suggestions submitted to the company, after it found out that it shattered a nine-year girl's heart. According to CBS 5 News, 9-year-old Shea O'Gorman wrote to Apple CEO Steve Jobs as her class was learning about writing business and formal letters. The third-grader wrote Jobs to offer suggestions on improving her iPod nano, such as adding song lyrics so listeners can sing along to their tunes. Although it took three months, the company finally responded to her letter--although it was not what O'Gorman and her family were expecting. Instead of a polite response from Jobs, the girl received a cold, stern letter from Apple's legal counsel telling her that the company didn't accept unsolicited ideas and that she should not send any suggestions to the company.

Apple's full legal policy, designed to protect itself from protracted legal battles about royalties and licensing from submitted ideas, was available online, according to the letter received and read by both O'Gorman and her family.

"She was very upset, and kinda threw the letter up in the air and ran in her room and slammed her door," the girl's mother told CBS 5 News.

Although Apple declined to comment on the story, a company representative reportedly called the girl to offer an apology (following an inquiry by CBS 5 News); in addition, the report says that Apple held a special meeting last week to discuss ways in which it could improve its corporate policy when dealing with children.

 
Previous Comments

I feel her pain

04/17, 08:29am reply

I inquired to a few people in the industry myself about a new hardware concept, but everyone said most companies are not interested in unsolicited ideas. While I can see the legal reasons, it's too bad we live in a culture where ideas and suggestions are considered undesirable. Maybe the girl should do what I'm considering: put the concept on a nice website, promote it and see if it gets support...

howdesign

Fresh-Faced Recruit

Joined: Aug 2005

0

...

04/17, 08:30am reply delete

Oh, come on! This is news? Is this really deserving of an article. I really think not.

Gabriel Morales

Joined:

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Big Meanies

04/17, 09:02am reply

Although Apples response was pretty cold I understand why they handle it this way. If a year from now they used any of the kids ideas (without even knowing she sent the letter) you bet the parents would be sueing wanting a share of the profit.

CobraNT

Dedicated MacNNer

Joined: Aug 2003

0

It IS interesting...

04/17, 09:11am reply

(1) If you live in or around NYC you no doubt have been barraged with "news" about a cat stuck in a wall in the Village for the past 2 weeks. Finally, something new... (2) Reason number 10 billion and 6 why I hate lawyers. Maybe if they were just HUMAN (this is problem with most lawyers) and said: "Thank you for your letter. Please be aware that our concerns about the legal consequences of reviewing or implementing unsolicited ideas for future products requires that we not consider any such ideas that we receive. Just because we cannot consider your idea for a future product, does not mean that your idea is not good or lacks merit. We truly do appreciate your support and genuine interest in our company. Thank you again..." (3) Maybe I should send my unsolicited advice to them and see what happens. ;)

The Wolf

Dedicated MacNNer

Joined: Jul 2001

0

Guards Seize Him

04/17, 09:12am reply

String up Jobs, hes cold hearted. Waaa Waaaa. Who is writing this garbage?

ronjamin

Baninated

Joined: May 2002

0

weird...

04/17, 09:13am reply

That's really odd. when I wrote to Enron several years back on how to improve the stock price by lying about profits, I was welcomed with open arms!

Didnt Apple used to have a feedback/suggestion thing? Or was that on iTunes or something?

eldarkus

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Joined: Feb 2004

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cbs 5

04/17, 09:15am reply

Did CBS 5 write this entry? Jeez. Much ado about nothing.

SpaceMonkey

Professional Poster

Joined: Oct 2002

0

I've had enough

04/17, 09:18am reply

That's it. I'm switching to Windows.

ThisGuy

Mac Elite

Joined: Oct 2001

0

Poor little rich girl

04/17, 09:30am reply

You have to feel sorry for the nine-year old, but then again, how many nine-year-olds have iPod nanos?

gurman

Fresh-Faced Recruit

Joined: Sep 2000

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um..

04/17, 09:42am reply

Well, from what I see almost half of the 9-year olds have them. In some schools, they're suggested for language classes. (Thank you Duke Univeristy for deafening and isolating out future generations with a device that inhibits the user from seeing a bright green vw beetle and leading to their untimely demise).

ibugv4

Fresh-Faced Recruit

Joined: Jun 2003

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