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AAPL may benefit from Windows distrust

updated 10:45 am EDT, Fri April 14, 2006

AAPL, Windows distrust

Apple could double its market share due to consumers' deep distrust for Microsoft. A recent report from Forrester Research concluded that only Apple and TiVo brand trust increased over the past two years, with consumers trusting technology brands such as Bose and Dell over LG and Microsoft, which scored at the bottom. "Trust is a powerful way to measure a brand's value and its ability to command a premium price or drive consumers into a higher-profit direct channel," Forrester Vice President Ted Schadler said. "A decline in trust causes brand erosion and price-driven purchase decisions, which in turn correlates with low market growth." Forrester speculates that were Apple to give users who distrust Microsoft a reason to switch, the Cupertino-based company could double its market share. Apple's new Boot Camp software may be just such a reason for would-be switchers, according to BetaNews.




by MacNN Staff

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  1. SpaceMonkey

    Joined: Dec 1969

    0

    Bose?

    That's just funny. If customers only knew...

  1. jarod

    Joined: Dec 1969

    0

    Bah

    There will be millions finally waking up to this and getting a Mac for sure; but there are also millions that are too plain stupid and complexed to get a clue, ever!

  1. Feathers

    Joined: Dec 1969

    0

    Er...Windows

    If you mistrust Microsoft, how does running Windows via bootcamp change anything? "A horse by any other name would still sh*t in the woods!"

  1. testudo

    Joined: Dec 1969

    0

    Re: bose?

    That's just funny. If customers only knew...

    You know, there's probably as many people who would say the same thing about apple...

  1. SpaceMonkey

    Joined: Dec 1969

    0

    re: bose?

    Yeah, but with Bose, it's true. They hock overpriced S*** that they claim is revolutionary. Windows users merely perceive Apple as being overpriced.

  1. testudo

    Joined: Dec 1969

    0

    re: bose

    Yeah, but with Bose, it's true. They hock overpriced S*** that they claim is revolutionary. Windows users merely perceive Apple as being overpriced.

    Well, Apple is overpriced. And while Apple may not be touting their stuff as revolutionary, you know there's that group of Mac-fans who just espouse everything apple does as just that. And they, like Bose fans, dispute or disregard any and all criticism of the product as trolling.

  1. Fast iBook

    Joined: Dec 1969

    0

    HAHAH!

    Apple stuff is over priced? Since when? I do agree that some of their stuff has been deliberately priced out of range of those more eager to switch. On the other hand, you have a company that designs end to end the entire user experience from case to guts to software to tech support. You "pay more" because you get more. I could easily go buy a 200 dollar generic peecee box and run some hacked out something or other on it, but that isn't a marketable product. not everyone wants bottom rung computers, and not everyone wants a craps shoot when it comes to an OS.

  1. GodsiPod

    Joined:

    0

    Oh whatever

    Apple equipment is far from overpriced. The iMac are incredibly cheap. Try and build a PC with the same specs and see how much it costs!! Yes, the MacBook Pro is pricey, but you get what you pay for there too. Like amazing displays, all aluminum enclosures, backlit keyboard, built in webcam, sudden motion sensor, FireWire, oh the list goes on. It's hard, no, it's IMPOSSIBLE to get a PC laptop with these features. It's not out of ignorance we pay a premium for Apple's portables, it's just that some of us would rather pay for quality. I also like to drive a BMW, maybe you could tell me about much cheaper cars that still get me from A to B??

  1. localnet

    Joined: Dec 1969

    0

    Macs are WHAT!?

    Overpriced? I don't think so, and that has never been my expierience.

    I use both Mac and Windows. I have the latest Mac 2.3 Dual G5 sitting next to the latest Windows Pentium D 2.8. I'll tell you flat out, I have more money invested in the Pentium Windows box then I have in the Mac. After buying software, Video card, Backup Drives, Virus protection and having to deal with the buggy software, lost information, LOST TIME, etc...

    The Macs are by far the friendlier and less costly pieces of equipment I own. It is the same regarding my Mac and PC laptops. The PC laptops are very costly compared to my Macs. I just had to plop a new hard drive in my PC laptop and purchase an OEM Windows XP OS to get the darn thing running again, and it is a 6 mos old laptop! Then there is the 1 year old laptop, been in the shop numerous times for BS. I have never had these problems with my Macs.

    And I don't have the time to s**** around with the PC's. I have a small business and time is money. The PC's are a cost burden in my book. Where the Macs just work without spitting in my eye.

    If it was not for literally 2 pieces of software that I need for work, I would not even own a Windows box.

  1. LouZer

    Joined: Dec 1969

    0

    Re: macs are what

    The Macs are by far the friendlier and less costly pieces of equipment I own. It is the same regarding my Mac and PC laptops. The PC laptops are very costly compared to my Macs. I just had to plop a new hard drive in my PC laptop and purchase an OEM Windows XP OS to get the darn thing running again, and it is a 6 mos old laptop! Then there is the 1 year old laptop, been in the shop numerous times for BS. I have never had these problems with my Macs.

    Gee, must be nice to have a laptop that was designed for easy upgradeablity. At my job, we had a micron laptop that bought the farm once. Micron shipped me a new case (motherboard inside computer). I just had to pop out the extra RAM, pop out the hard drive, pop out the optical drive (each requiring, at most, one small s**** to be removed, but not actually needing to open the case) and place in new case. Sent back bad case. Took 10 minutes, top.

    Try that with a mac, where Apple pays more attention to overall look then anything like user upgradabilty or user servicability.

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