Apps: SES, Ulysses, SiteTagger
- Simply Elegant Sales (SES) 1.3 ($130 for entry edition) updates the flexible point of sale system, adding Address Book synchronization and barcode scanning directly from an invoice. The update offers QuickBooks invoice export, and additional time settings to the Discount window. Version 1.3 also includes numerous bug fixes. [Download - 16.6MB]
- Ulysses 1.2.2 (€100) updates the Mac OS X text editor designed for creative writers, offering native support for Intel Macs. Version 1.2.2 features a new formatted text export plug-in that includes a template system and footnote support with unlimited paragraph/inline styles. The software incorporates a tabbed single-window interface, integrated notepads, a documents browser, and search/filter capabilities. [Download - 4.2MB]
- SiteTagger 2.3 ($10) is a free update to the application designed as a replacement for Web browser bookmark functions. SiteTagger features tag-based bookmark management, importing from most major browsers, and integration with several online bookmarking services. The update improves batch processing of bookmarks, including the ability to batch export bookmarks to del.icio.us and Furl. Version 2.3 also adds a NetNewsWire Post to weblog feature. [Download - 865KB]
- HoudahSpot 1.0b3 (free) is a file search tool based on Apple's Spotlight technology, enabling users to quickly create and store search queries. The application offers flexible browsing of results, includes user-definable templates, and provides hotkey access to saved searches. The current beta version is set to expire on May 1st, 2006. [Download - 821KB]
- iVisualize 1.0 (free) plays Quartz Compositions in iTunes, and gives them access to song information. Visualizations react to music and display the song information, using Quartz Composer to create graphical effects. The software currently offers four custom visualizations dubbed "Drift," "BeComposed," "Cities of the future 2.0," and "iVestream." [Download - 1MB]
Briefly: contest winners; Muffgear
MacLoggerDX 4.2.4 released
Dog Park Software today released MacLoggerDX 4.2.4, updating the Ham radio logging software for Mac OS X. MacLogger DX 4.2.4 enables cocoaModem PTT, adds a DX alarm for "DXCC not confirmed," and incorporates the VFO focus menu command as well as the kbd equivalent. The update also adds 8x3 A4 Avery L7159 labels format support, "Report Power Setting" to the Icom IC-7000 driver, and fixes the "mH" check box false positive error. MacLoggerDX logs into preferred Telnet or TNC DXClusters and as DX Spots are received, and tunes the connected radio to the spot. The software then looks up the call and displays the DX station on a real-time grey line Map with distance and bearing from the user's station. The upgrade is free to existing users, and MacLoggerDX 4.2.4 is available for $100. The latest version requires Mac OS 9 or later, and supports a wide range of radios and rotator controllers.Quake 4 ships as Universal Binary
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Apple orders 1.2M LCDs for new iBooks
Apple has ordered 1.2 million LCDs from Asustek for use in its forthcoming Intel-based iBooks, which the Cupertino-based company is expected to launch some time in the second quarter of this year. The new iBooks will replace the older 12- and 14-inch iBook G4 models, and will feature 13.3-inch wide-screen LCDs. The new displays are priced higher than previous liquid crystal displays used in iBooks, and Apple will reportedly acquire nearly $154 million worth of LCDs from producers such as AU Optronics and LG Philips to facilitate manufacturing the new notebooks, according to EMSNow. Apple has been contacting Samsung, AU Optronics, LPL, and Chi Mei to supply the specialized LCDs since the beginning of the year, and AU Optronics has said it would ship between 40,000-50,000 13.3-inch LCDs to Apple per month. [corrected]
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The Sims 2 University trailer
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AAPL may benefit from Windows distrust
Apple could double its market share due to consumers' deep distrust for Microsoft. A recent report from Forrester Research concluded that only Apple and TiVo brand trust increased over the past two years, with consumers trusting technology brands such as Bose and Dell over LG and Microsoft, which scored at the bottom. "Trust is a powerful way to measure a brand's value and its ability to command a premium price or drive consumers into a higher-profit direct channel," Forrester Vice President Ted Schadler said. "A decline in trust causes brand erosion and price-driven purchase decisions, which in turn correlates with low market growth." Forrester speculates that were Apple to give users who distrust Microsoft a reason to switch, the Cupertino-based company could double its market share. Apple's new Boot Camp software may be just such a reason for would-be switchers, according to BetaNews.
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Apple's free hollywood exposure
Macs, iPods, and other Apple products have been featured 250 times on a total of 38 different network primetime shows in the past four months, adding up to 26 minutes of exposure that it never had to pay for. The company has given away tens of thousands of computers to creative people in Hollywood, according to the Westfall Weekly News. "iPod has never paid for placement because Apple is cool," Ruben Igielko-Herrlich said, CEO of Propaganda Global Entertainment Marketing. "If you're a cool brand or an affluent, prestigious brand, it's not going to cost you what it's going to cost fast-moving consumer products like soft drinks or detergents. When you have that kind of image and aura, you don't pay for it." Apple holds just a small portion of the worldwide PC market, but is easily the most widely used PC by fictional characters in film and on TV. "Apple has 90 percent of the exposure but only two percent of the business," Igielko-Herrlich said.
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