toggle

AAPL Stock: 102.64 ( + 1.58 )

Printed from http://www.macnn.com

Creative slashes prices, takes on Apple

updated 04:50 pm EDT, Tue April 11, 2006

Creative slashes prices

Apple may be looking at full-on marketshare assualt from rival Creative. Creative is trying to increase sales of its MP3 players--and cut into Apple's overwhelming marketshare lead--by aggressively slashing prices across its product line, according to Macworld UK. The report says that Creative has cut prices significantly to take on Apple, whom it says is its main market competitor. The company has reduced prices on its 8GB Zen MicroPhoto to 150 (from 180), which Creative boasts "is 30 cheaper than the iPod nano." The company, which revealed an operating loss of up to $65 million in the March quarter, hopes that its more aggressive price points will help it gain marketshare. Creative also cut prices on its Creative Zen Nano Plus range of flash-based MP3 players: "Now the same price as Apple's 'random' flash offering", the company declared. These products now start at 34.99 (for the 256MB version).




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Comments are closed.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Patriot Supersonic Rage XT 128GB USB drive

USB thumb drives are getting larger by the day, their growth speeding along with the availability and expansion of memory chips. But h ...

Autodesk Smoke 2015

Since May of this year, Autodesk has been shipping the highly anticipated update to its high-end post-production video editing suite, ...

Crucial MX100 256GB SATA-3 SSD

While the price-per-gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

toggle

Most Commented