toggle

AAPL Stock: 106.53 ( -0.81 )

Printed from http://www.macnn.com

Creative slashes prices, takes on Apple

updated 04:50 pm EDT, Tue April 11, 2006

Creative slashes prices

Apple may be looking at full-on marketshare assualt from rival Creative. Creative is trying to increase sales of its MP3 players--and cut into Apple's overwhelming marketshare lead--by aggressively slashing prices across its product line, according to Macworld UK. The report says that Creative has cut prices significantly to take on Apple, whom it says is its main market competitor. The company has reduced prices on its 8GB Zen MicroPhoto to 150 (from 180), which Creative boasts "is 30 cheaper than the iPod nano." The company, which revealed an operating loss of up to $65 million in the March quarter, hopes that its more aggressive price points will help it gain marketshare. Creative also cut prices on its Creative Zen Nano Plus range of flash-based MP3 players: "Now the same price as Apple's 'random' flash offering", the company declared. These products now start at 34.99 (for the 256MB version).




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Comments are closed.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Sound Blaster Roar Bluetooth speaker

There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bring ...

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this ...

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

toggle

Most Commented