04/11/2006, 5:40pm, EDT

Tuesday, April 11th

Briefly: Creative price cuts; Synaptics

In brief: Creative is trying to increase sales of its MP3 players--and cut into Apple's overwhelming marketshare lead--by aggressively slashing prices across its product line.... Shares of Synaptics today rose after an analyst suggested the company's technology will be used in Apple's next iPod nano model.... Macgamestore.com is including Gem Shop ($20) and Word Challenge Extreme ($20) as part of its Mac-based game offering.... Bluelounge has introduced the cableyoyo Pop ($10, shown at right), a small tote to store earbuds designed with a suction cup for iPod owners.... Ontrack Data Recovery has developed new Mac-specific tools that allow Ontrack engineers to recover more data, offer improved reports, handle larger volume sizes, support more languages, and provide faster return of data to customers.

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godrifle

Hmmm.

04/11, 5:58pm, EDT

Desperado, why don't you come to your senses, you been out riding fences, for so long now.

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phillymjs

Creative economics

04/11, 10:43pm, EDT

They're still getting their butts kicked by Apple. Their war on the iPod (http://www.cdfreaks.com/news2.php?ID=10927) is going about as well as the government's wars on poverty, crime and drugs.

Also, they're losing money hand over fist. (http://www.macnn.com/articles/06/04/05/creative.warns.of.loss/)

So of course the solution to that is... to lower prices? Good luck with that.

I guess they're trying to devalue the company to the point that they'll be so cheap, Microsoft couldn't pass up buying them out in order to get their own iPod-killer (snicker) out on store shelves.

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LordJohnWhorfin

Selling at a loss

04/12, 12:49am, EDT

Hey, they'll make it up in volume. Oh, wait... ;)

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Eriamjh

They tried this before...

04/12, 12:28pm, EDT

...and it didn't work. Creative just lost more money!

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Full circle

04/15, 7:48pm, EDT

Back in the 80s, Sim Wong Hoo, CEO of Creative, was hawking Apple ][ clones in a flea market in Singapore. 20 years later he's gone full circle and is now cloning iPods. His basic strategy has always been the same - offer a knockoff at lower prices. What's next? Maybe a name change first?

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