Creative price cuts

In brief: Creative is trying to increase sales of its MP3 players--and cut into Apple's overwhelming marketshare lead--by aggressively slashing prices across its product line.... Shares of Synaptics today rose after an analyst suggested the company's technology will be used in Apple's next iPod nano model.... Macgamestore.com is including Gem Shop ($20) and Word Challenge Extreme ($20) as part of its Mac-based game offering.... Bluelounge has introduced the cableyoyo Pop ($10, shown at right), a small tote to store earbuds designed with a suction cup for iPod owners.... Ontrack Data Recovery has developed new Mac-specific tools that allow Ontrack engineers to recover more data, offer improved reports, handle larger volume sizes, support more languages, and provide faster return of data to customers.

by MacNN Staff