In brief: Creative is trying to increase sales of its MP3 players--and cut into Apple's overwhelming marketshare lead--by
aggressively slashing prices across its product line.... Shares of Synaptics today rose after
an analyst suggested the company's technology will be used in Apple's next iPod nano model.... Macgamestore.com is including
Gem Shop ($20) and
Word Challenge Extreme ($20) as part of its Mac-based game offering.... Bluelounge has
introduced the cableyoyo Pop ($10, shown at right), a small tote to store earbuds designed with a suction cup for iPod owners.... Ontrack Data Recovery has developed
new Mac-specific tools that allow Ontrack engineers to recover more data, offer improved reports, handle larger volume sizes, support more languages, and provide faster return of data to customers.
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Also, they're losing money hand over fist. (http://www.macnn.com/articles/06/04/05/creative.warns.of.loss/)
So of course the solution to that is... to lower prices? Good luck with that.
I guess they're trying to devalue the company to the point that they'll be so cheap, Microsoft couldn't pass up buying them out in order to get their own iPod-killer (snicker) out on store shelves.