Survey: Apple's iPod still dominates

A recent survey of teenagers revealed that Apple's iPod is still the dominant player [subscription required], and that iPod usage is continuing to rise. Analyst firm Piper Jaffray's eleventh semi-annual survey of teens found that 77 percent of teens who own a music player have an iPod, up from 74 percent from last fall. Of those aiming to buy such a player, 88 percent were looking to buy an iPod, versus 79 percent last fall. Online music stores showed similar increases, with 71 percent use iTunes, up from 64 percent from fall, according to the Wall Street Journal. "That's why we're still in the stock," Stephen Coleman of Daedalus Capital said. "It's had incremental growth in unit sales every quarter for the last 11 quarters. There was this thing people said about consumer electronics companies having a let-down after the holidays, but they said the same thing last year, and it didn't happen."

Filed under: industry