Coke is taking a page from Apple's lesson book. The world's largest soft drink company has taken time to study the message and advertising behind Apple's "Silhouettes" campaign before launching its own "Welcome to the Coke side of life" advertising blitz this weekend, according to Reuters. Coke representatives said that the company studied Apple's print and outdoor communication and also said that the message had a lot of "clarity," serving as a reminder about the product to consumers on the move, according to the report. "It is important with big brands that we evoke the feeling of what we are trying to say to people as opposed to telling people. You feel what the benefit of iPod is in the creative," said Esther Lee, Coke's chief creative officer.
Audition Products is planning to unveil a headphone kit based on "Liberty Link" technology developed by Aura Communication for iPod nano users. The headset is expected to cost less than similar Bluetooth wireless technology, using magnetic induction to establish a digital radio link between the iPod nano base transmitter and the headphone, according to AppleInsider. Similar to RFID (Radio Frequency ID), the technology is capable of creating a communications bubble with a range of 4-5 feet that entirely surrounds the user. The limited transition range may result in longer battery life and lower accessory costs, and like Bluetooth, privacy is maintained via an automatically generated code with each headphone and base. The headphone kit is expected to cost $80-100, and will offer roughly 10 hours of uninterrupted playback, according to the report.
FinLease 1.5.1 ($45) and FinFlow 1.6.2 ($15) updates both the advanced lease calculator application and the general purpose financial application. FinLease 1.5.1 adds the ability to omit the nominal annual rate and compounding frequency in printouts, as well as the option to save a lease as an editable FinFlow file. The update also supports date entry with the Command-hyphen key combination, and results can be saved as Microsoft Word or Excel documents. FinFlow 1.6.2 fixes various bugs that occurred when resizing the FinFlow window. [Download - 1.8MB (FinLease) and 1.7MB (FinFlow)] TimeCache 6.1 ($50) is a free upgrade to the time and expense billing application for TimeCache 6.x users. Version 6.1 adds an option to archive projects within the TimeCache data file, enables users to spell check notes and descriptions, offers a new category report that allows viewing activity by billing category, includes an option to automatically check for updated versions of TimeCache, and features improvements to data exporting functionality. The update also includes a variety of bug fixes. [Download - 4.8MB] Brain Tease 1.0.1 (free) lets users explore how the mind uses clues other than a word itself to recognize the word and how the mind reacts to confusing clues, while a second part of the software helps users practice short term memory skills. Brain Tease was developed to help users explore an interesting reading phenomenon and to help practice short-term memory, focus and concentration skills. [Download - 1.1MB] OsiriX 2.3.1 (free) is an image processing application dedicated to DICOM images produced by medical equipment (MRI, CT, PET, PET-CT, and others) as well as confocal microscopy (LSM and BioRAD-PIC format). The software is fully compliant with the DICOM standard for image communication and image file formats. OsiriX is able to receive images transferred by DICOM communication protocol from any PACS or medical imaging modality (STORE Service Class Provider, STORE Service Class User, and Query/Retrieve). [Download - 29.3MB] MacGPS Pro 6.3 ($50) updates the software designed to connect GPS receivers and Mac systems, allowing users to look up Waypoints or create a Route on Google Earth and transfer that into a GPS. The application works with Garmin and Magellan GPS receivers for transferring Waypoints, Routes, Tracklogs, and GPS satellite Almanacs. The update also transfers Waypoints, Routes, and Tracklogs from the GPS, displaying them on Google Earth.
XtraLean Software today released ShutterBug 2.0, a major update to the website publishing tool for beginners and advanced users. The application offers a WYSIWYG (what you see is what you get) design environment, coupled with a drag-and-drop interface. Version 2 adds over new 30 features, as well as 26 new themes. The software enables users to add QuickTime, flash movies and audio content to Web pages. "Xtra" text and image boxes, contact forms, page counters, HTML snippets, thumbnail rollovers, layered graphics, and the ability to embed other Web pages into sites enhances users' ability to construct custom pages. Additional new features include password protection; iPhoto integration; the ability to add external files for uploading; an archive option for project collaboration and backup; navigation submenus; easy email encryption; the ability to create graphical buttons for navigation; and more. ShutterBug 2.0 is priced at $50, is available as a free upgrade to registered users, and requires Mac OS X 10.3.9 or later.
Feral Interactive today announced that all future titles will be released as Universal Binaries, offering native compatibility on both PowerPC and Intel-based Macs. The company also said it will update many of its existing titles over the coming months to provide Intel Mac support. "For those of you who have already made the switch to a shiny new Intel iMac, MacBook Pro or Mac Mini, the updates to our older titles will enable them to run with greater performance than is possible under Rosetta." Feral adds that game fans should check for updates toward the end of April. Feral Interactive has released Chessmaster 9000, Bionicle, Ford Racing 2, Enemy Engaged, Republic, Worms 3D, and others.
In brief: SendStation Systems is offering users of its earBuddy earphone storage device ($15) a chance to win credit for the iTunes Music Store when they submit a short review noting which earphones -- other than Apple's earbuds -- are stored in their earBuddy, coupled with 2-3 photos.... Array Publications today announced the winners of the Development Tools 2006 competition, naming Rapid Application Development (RAD) software company Servoy the winner.... Take Control Books has released the "Macworld Digital Photography Superguide" ($13), a 102-page collection of Macworld's digital photography coverage.... IT-Enquirer has posted a review of PitStop Professional 7, EnFocus' certified PDF preflight and PDF editing software for Adobe Acrobat PDF workflows.... Xitel has introduced HiFi-Link for iPod nano ($70, shown at right), a docking station designed specifically to connect an iPod nano to home stereo equipment in high fidelity.
Marratech today released a Universal Binary version of its real time collaboration client, Marratech 6.0.1, enabling audio and visual conferencing on Intel-based Macs. Marratech plays H.264 video, and features full screen video as well as moderator functionality. The application includes quicker application sharing and supports hot swapping of USB audio devices. The update fixes a bug that could cause video to stop sending during a change in moderation role. The client/server application requires a licensed copy of Marratech Manager to set up meeting rooms. Marratech 6.0.1 requires Mac OS X 10.4 or later and Java 1.5 (pricing was unavailable). An unsupported version of Marratech 6.0.1 for Mac OS X 10.3.9 is available as a separate download via marratech.com.
Numark has launched the NuVJ Video Controller, a hardware/software solution designed for DJs who want to synchronize video with their musical performance. The NuVJ allows DJs to incorporate images and video clips in much the same way as mixing music. With the NuVJ, the VJ can trigger images and video clips, add effects to them, mix them through an onboard DJ style crossfader and tweak them to create advanced audio/visual experiences. The hardware controller works seamlessly with existing DJ gear and the software is compatible with most computers and laptops. The NuVJ Video Controller offers a wealth information, feedback, and visual effects, including video sample playback and effects from a wide range of sources, internal generation of patterns and backgrounds, real-time effects, crossover patterns, and numerous additional features. (Pricing and availability not noted.)
Mek & Tosj have released EnzymeX v3, an update to its application for molecular biologists that helps determine which restriction enzymes to use to cut DNA. In addition, it offers information on all the specific properties of these enzymes. The software now allow users to load any DNA of interest and analyze where exactly the different enzymes cut. Other features include support of many DNA sequence formats through the BioCocoa core, direct download of sequences from NCBI's Entrez DNA database, a new EnzymeX plugin architecture for custom extensions, and improved import and search functions. The free software runs natively on both PowerPC- and Intel-based Macs and requires Mac OS X 10.3 or later.
NetTeam today announced a new promotion to help celebrate Apple's 30th birthday. The Apple developer is offering a specially discounted bundle on its NetTeam Server product. The first 30 companies to order will receive a 30-user license for 1 year for just $1000. NetTeam Server is a web application that offers businesses of any size a Business Operating System for their web presence; it combines business process, content and collaboration tools to power a wide variety of business functions. NetTeam Server, which the company says is normally priced at $35 per user per month, offers the ability to setup a project extranet for sharing documents/tasks/thoughts, project- and author-based blogs to help streamline project management and knowledge management, build a document library with role-based permissions, and manage a contact database, virtual sales force, and members/volunteer management. It can also setup and manage a company website using Page Editor or uploaded HTML pages.
Now AAPL Stock: 150.27 ( -0.07 )
Cirrus creates Lightning-headphone dev kit
Apple supplier Cirrus Logic has introduced a MFi-compliant new development kit for companies interested in using Cirrus' chips to create Lightning-based headphones, which -- regardless of whether rumors about Apple dropping the analog headphone jack in its iPhone this fall -- can offer advantages to music-loving iOS device users. The kit mentions some of the advantages of an all-digital headset or headphone connector, including higher-bitrate support, a more customizable experience, and support for power and data transfer into headphone hardware. Several companies already make Lightning headphones, and Apple has supported the concept since June 2014. http://bit.ly/29giiZj
Apple Store app offers Procreate Pocket
The Apple Store app for iPhone, which periodically rewards users with free app gifts, is now offering the iPhone "Pocket" version of drawing app Procreate for those who have the free Apple Store app until July 28. Users who have redeemed the offer by navigating to the "Stores" tab of the app and swiping past the "iPhone Upgrade Program" banner to the "Procreate" banner have noted that only the limited Pocket (iPhone) version of the app is available free, even if the Apple Store app is installed and the offer redeemed on an iPad. The Pocket version currently sells for $3 on the iOS App Store. [32.4MB]
Porsche adds CarPlay to 2017 Panamera
Porsche has added a fifth model of vehicle to its CarPlay-supported lineup, announcing that the 2017 Panamera -- which will arrive in the US in January -- will include Apple's infotainment technology, and be seen on a giant 12.3-inch touchscreen as part of an all-new Porsche Communication Management system. The luxury sedan starts at $99,900 for the 4S model, and scales up to the Panamera Turbo, which sells for $146,900. Other vehicles that currently support CarPlay include the 2016 911 and the 2017 models of Macan, 718 Boxster, and 718 Cayman. The company did not mention support for Google's corresponding Android Auto in its announcement. http://bit.ly/295ZQ94
Apple employees testing wheelchair features
New features included in the forthcoming watchOS 3 are being tested by Apple retail store employees, including a new activity-tracking feature that has been designed with wheelchair users in mind. The move is slightly unusual in that, while retail employees have previously been used to test pre-release versions of OS X and iOS, this marks the first time they've been included in the otherwise developer-only watchOS betas. The company is said to have gone to great lengths to modify the activity tracker for wheelchair users, including changing the "time to stand" notification to "time to roll" and including two wheelchair-centric workout apps. http://bit.ly/2955JDa
SanDisk reveals two 256GB microSDXC cards
SanDisk has introduced two 256GB microSDXC cards. Arriving in August for $150, the Ultra microSDXC UHS-I Premium Edition card offers transfer speeds of up to 95MB/s for reading data. The Extreme microSDXC UHS-I card can read at a fast 100MB/s and write at up to 90MB/s, and will be shipping sometime in the fourth quarter for $200. http://bit.ly/294Q1If
Apple's third-quarter results due July 26
Apple has advised it will be issuing its third-quarter results on July 26, with a conference call to answer investor and analyst queries about the earnings set to take place later that day. The stream of the call will go live at 2pm PT (5pm ET) via Apple's investor site, with the results themselves expected to be released roughly 30 minutes before the call commences. Apple's guidance for the quarter put revenue at between $41 billion and $43 billion. http://apple.co/1oi1Pbm
Twitter stickers slowly roll out to users
Twitter has introduced "stickers," allowing users to add extra graphical elements to their photos before uploading them to the micro-blogging service. A library of hundreds of accessories, props, and emoji will be available to use as stickers, which can be resized, rotated, and placed anywhere on the photograph. Images with stickers will also become searchable with viewers able to select a sticker to see how others use the same graphic in their own posts. Twitter advises stickers will be rolling out to users over the next few weeks, and will work on both the mobile apps and through the browser. http://bit.ly/29bbwUE