updated 02:55 pm EST, Sat March 25, 2006
iTunes video bundles
Apple is exploring new ways to market and sell music videos in bulk as interest in downloadable video grows, according to Billboard. In recent weeks, the company has begun offering all the clips from Tori Amos' "Fade to Red" -- a 21-song music video collection released on DVD -- as individual downloads for $1.99 each or as a complete package for $24.99, according to the report. While the company has always sold individual video clips, the report notes that Apple has been trending toward higher-margin video bundles, including vingles (videos bundled with the corresponding song) and iTunes-only "video albums," which offer of six to seven exclusive videos that are not available elsewhere--either digitally or on DVD. The trend toward video collections is expected to continue on iTunes, currently the leading online service for music: "It's a natural fit," says Eddie Cue, vice president of applications for Apple. "These are not replacements for people buying individual songs or albums. But they're great for well-established artists with a fan base behind them that wants more product."