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Adobe talks Intel transition

updated 09:50 am EST, Fri March 24, 2006

Adobe on Intel transition

Adobe this week minimized the impact of and defended its decision not to deliver Intel native versions of its applications before the next major releases of its software, saying that customers are looking for new features and that its customer bases will move slowly to the new Intel-architecture. Adobe, however, reaffirmed the strength of the platform and said that Creative Suite 3 would bring native Intel Mac support. "We continue to see real strength in Macintosh business. If you really look at sort of the percentage of revenue that we've had in Mac, it actually grew at little bit quarter over quarter, so with the Creative Suite clearly driving the significant amount of revenue on the Mac platforms," Adobe's COO Shantanu Narayen told analysts. "We're working on the transition for Mactel with our next generation of products, but so far we continue to see customers wanting to buy the Creative Suite, the Studio, and the Bundles, because of the features that we have in the product. We've always found that when the features are present in our products, people will buy the products."

Adobe's CEO Bruce Chizen says that larger customers will likely move slowly to the new platform, comparing it to the transition from Mac OS 9 to Mac OS X.

"We have heard from some of our larger customers that their transition to new CPUs that are MacTel based will be a similar transition that they experience going from OS9 to OS10," Chizen told analysts in the company's quarterly conference call. "They will get there but they won't get there on Mac for a while and we think by the time they get there, we'll be ready with our Creative Suite 3 products."

Analysts have worried that lack of professional applications for the new Intel-architecture will slow sales of new Macs in the near-term, while reviews have noted that lack of native software such as Photoshop affects the value proposition of new Intel Macs.

Last month, the company released Lightroom 2 beta for Intel Macs, the first Intel native application from the company.

by MacNN Staff




  1. siMac

    Joined: Dec 1969


    in other words...

    "Well, we've done some market research and discovered that it won't hurt our business if we don't go Universal straight away, so why bother? Besides, we own the competition now, so it's not like they have a choice! Mwahahahah!!!"

  1. Horsepoo!!!

    Joined: Dec 1969


    What I wrote to Scott...

    ...but since messages on his blog go through some kind of approval system, it probably won't get posted:

    "What a load of horseshit, Scott.

    Apple has been telling developers to move to Xcode...FIVE YEARS AGO.

    The least Adobe could have done is parallel Metrowerks/Xcode development of Photoshop so that the day where Adobe had no choice but to use Xcode, they'd have most the pieces running.

    There was no surprise. You guys didn't get caught with your pants down (if you did, then Adobe is incompetent...Adobe isn't incompetent, right?) Plain and simple, you guys just didn't want to spend time and money on parallel development and, in the end, you will lose because of that decision."

  1. bobolicious

    Joined: Dec 1969



    ...from the tests I've seen the dual & quad G5s still beat any pc out there, so for soemone who needs speed it is available, in fact better, on a G5...

    My MacBook is fabulous so far - everything but neooffice & of course Virtual PC (XP hack available) seems to run very well - just get LOTS of RAM - suggest 3x your native G5 requirements for Rosetta...

  1. jpellino

    Joined: Dec 1969



    we've been using codewarrior and didn't start moving to xcode like apple warned everyone nearly two years ago. the good news is we can prolly have photoshop running on the nintendo platform in mere weeks.

  1. cfenger

    Joined: Dec 1969


    Adobe & Intel

    Thanks so much, Shantanu and Bruce. I guess the fact that the desktop publishing revolution that was fueled by non-corporate use of your apps (of course, PageMaker belonged to Aldus then) is just so much history now. Every independent designer or photographer eager to transition to Apple's Intel hardware will just have to wait until the corporate dinosaurs wag their large and lumbering tails. Many of those companies are still trying to decide if and when they should make the move to OS X (read legacy Quark workflow blues). Attributing such a patently phony and self-serving statement as "we continue to see customers wanting to buy the Creative Suite...because of the features that we have in the product." to your customers (me!) is just plain insulting. C'mon, am I really supposed to take " We’ve always found that when the features are present in our products, people will buy the products" seriously?

  1. tomodachi

    Joined: Dec 1969



    >>"They will get there but they won’t get there on Mac for a while"

    Hmmmmmmm, I wonder if that might not be because EFFIN Adobe has made it clear by now that they won't have a working intel/CS "for a while"????

    Could that be??


  1. danaherd

    Joined: Dec 1969


    It's really this simple.

    If they don't go universal before CS 3, they make sure that everybody who buys a new computer has to pay for the upgrade. More profit for them...

  1. SubPop

    Joined: Dec 1969


    Not Adobe's Style

    "If they don't go universal before CS 3, they make sure that everybody who buys a new computer has to pay for the upgrade. More profit for them..."

    Come now.. You don't honestly believe that a company so deeply aligned with thier customer base would worry about profit first, do you? Adobe wouldn't THINK of this. They are the holiest of companies, almost like a second Apple -> ALWAYS good design, never compromising quality for profit. I mean, next you'll be saying that Apple themselves would leave their users out in the cold to make designs cheaper and force upgrades...

    ipod firewire.. I think I have a bad case of bronchitis coming...

  1. jhorvatic

    Joined: Dec 1969


    Adobe doesn't give the o

    Adobe should at least make there Apps universal for those in the professional catagory that has already moved to Intel. There holding back progress and the productivity of many pros who need this software. It is basically a cop out not to do the extra work. And they want to release a full new version to get another $600.00 out of everyone who does move to the platform of Intel for Mac. Greedy!

  1. msuper69

    Joined: Dec 1969


    What is this OS10?

    I wasn't aware the Apple had another OS other than OS X.

    Also, porting all that legacy code to Xcode is a monumental project so I'm not surprised that it's going to take a bit of time.

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