Apple makes Intel 'think different'

Apple's transition to the Intel-architecture has not only resulted in faster, more power-efficient Macs, but is also making Intel 'think different," according to an Intel representative. "That's really what's interesting about Apple, is they look at our technology in a very Apple way," said Deborah Conrad, vice president and director of Team Apple at Intel. Speaking to a group of CNET editors and reporters Thursday at Intel's Santa Clara campus, Conrad told the publication that Apple was pushing Intel for better technology, noting that the company's sales teams have been "impressed" with Apple's perspective on the tech world. "It's nice to have a customer that pushes us on a technology front," Anand Chandrasekher, senior vice president and general manager of Intel's sales and marketing team, told CNET.

Filed under: Apple