Disney CEO Bob Iger said that Disney content has surpassed 4 million downloads on iTunes since the company first began offering content in October of last year. Citing the evolution of TV content toward digital delivery, he said that the data point is indicative of the biggest change in the TV business: "Technology has transformed authority from the distributor and creator to the consumer. Today's consumer is more tech-savvy and governs how and when and at what price content is sent to them," according to a quote in TVWeek.com. The report says Iger, speaking at the TelecomNext show in Las Vegas, also credited ITunes for introducing the concept of new distribution windows, which he said Disney has been a proponent of, including re-evaluating distribution windows for content in general. Iger also said that the trend toward multiple and diverse platforms--including digital delivery from services such as iTunes--will further widen the divide between good and "inferior" programming.