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Google, MTV to take on Apple\'s iTunes

updated 04:25 pm EST, Tue March 21, 2006

Apple\'s iTunes challenged

Apple's lead in the digital music and video markets may be challenged by possible new services from Google and MTV, as well as mobile phone carriers and Apple's own stubbornness. According to, one analyst believes that Google will enter the online music industry with the launch of "Google Tunes." Bear Stearns internet analyst Robert Peck said the new Google offering could be launched in the next few months, although others believe that other services pose little risk to Apple. In addition, the report says that there has also been speculation that Google could buy its way into the market through a purchase of iTunes rival Napster. Meanwhile, one independent research firm believes that mobile phone networks pose a threat to Apple as well, while Forrester Research technology analyst Ted Schadler believes that Apple's iPod marketshare numbers are distorted and that it will need to build an all-in-one digital device to compete with offerings from competitors.

"Our data shows that Apple's share of the MP3 player market is not as big as they would lead you to believe. Nobody reports figures from Wal-Mart and a lot of non-iPod devices are sold there. There is a market for non-iTunes music," Schadler told CNNMoney.

Leigh also said that Apple's reluctance to explore other models, such as a monthly subscription service, would hurt the Cupertino-based company in the long run because "the music industry might find that the subscription model is more attractive to them. So that could make record labels more inclined to work with other partners."

"Apple's dismissal of the concept of a music subscription service is a weakness. Music stores that are providing unlimited services for a monthly fee are consistently discovering that consumers are using the service more intensively to discover new artists," Leigh said.

by MacNN Staff



  1. beeble

    Joined: Dec 1969


    Music partner

    Now all Google and MTV need is a partner who has something to do with music.

  1. 010111

    Joined: Dec 1969



    is it just me or have i been reading this same article basically every 4 months since iTunes Music Store came out?

    "Apple could lose it's dominating position in online music sales once _____________ starts it's online download service."

    mmhm. okay.

  1. Zak Nilsson

    Joined: Dec 1969



    Apple, the beleaguered computer maker, is also expected to fold and die within the next three days. Also, the iPod is expected to be a massive failure and as it turns out using a Mac also gives you cancer.

    Wall street analysts haven't really changed at all, have they?

  1. diamondsw

    Joined: Dec 1969


    On subscriptions...

    People do use subscriptions to discover new music - that they then buy from iTunes (or, gasp! CD's!) and load on their iPods.

  1. Albert

    Joined: Dec 1969



    just because it's cool to bash the fruit.

    MS announces 'vista' only three years pre-release and everybody has praise! WTF??

    Mean while the world economy's goin' down the krappher.

    might as well enjoy the ride. No computer maker is gonna save the world from the evil oil oglopy.

    oil should be free and we should resist supporting stupid cartoon haters!

    down down down!

  1. porieux

    Joined: Dec 1969


    google == snoozle


  1. chulitomio

    Joined: Dec 1969


    Report Summary

    Here's all the important bits from this report, so that you may skip reading any of the unnecessary parts:

    "...may be..." "...Possible" " analyst..." "...believes..." "...could be..." "...could be..." "...others believe..." "...speculation..." "... could..." "...believes..." "...believes..." "Our data shows..." "..they would lead you to believe..." "... might find..." "... could make..." "... more inclined..."

    Now you're free to go on and find some real news with all the time you just saved.

  1. jakengracey

    Joined: Dec 1969


    report summary

    too funny.

  1. zwiebel_

    Joined: Dec 1969



    I think that all of their reports could be summerized this way good one!

  1. mrmister

    Joined: Dec 1969





    When someone actually launches another online store--THAT would be a news item.

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