Apple tweaks podcasts for Limbaugh
updated 02:25 am EST, Thu March 9, 2006
Apple tweaks podcasts
Apple has made changes to its podcast delivery service to enable restricted access to some iTunes podcasts, according to a new report by political radio talk show host Rush Limbaugh. After receiving requests to make his popular audio and video podcasts via iTunes, Limbaugh said that he has been working to Apple to achieve a solution to allow members of the (paid) Rush 24/7 service to access restricted content on iTunes: "There's no additional charge for the podcast service, but it's only available to members, and so having it downloadable via iTunes was not compatible with Apple's method of doing business. Well, that didn't stop us.... We have been working with the powers that be at Apple, and we have reached via technological advancement and software," according to a transcript on Limbaugh's website.
The podcast delivery changes would presumably allow any content creator to offer member-only content via the iTunes Music Store. While the listing of restricted content is a departure from the current listing of freely available podcasts, Apple's move will help drive traffic to the iTunes Music Store and help it maintain a comprehensive listing of all podcast content.
The report says that the change is expected to go live on Monday and will seamless enable access to podcasts to members of Rush 24/7 as well as allow users to store their name/password for future access. RUSH 24/7 currently charges $50 for access to content for one year or monthly membership for $7 per month.
"This is as idiot proof as anything I have seen on a computer. What will happen on Monday if you are a subscriber at Rush 24/7 you will go to the new page that we will set up, and there's a link there, and when you click on that link, automatically your iTunes will open, be it Mac or Windows: iTunes will ask you for your user name and your password. You enter that, you click the box that says "remember my password," and you never have to do another thing again. The following day, or that day, later that day, the next day, every podcast will automatically download to your iTunes as long as your iTunes is open and running."
Apple's new podcasts delivery tweaks will enable access to all new podcasts released after Monday, but not access to ones previously offered. Limbaugh also praised Apple for working to bring his podcast content to iTunes.
"The people at Apple were great. I mean, they realize there's a lot of podcast content out there, and they're just trying to find ways to drive traffic to the Apple music store and iTunes is the way you do that. So, no. It's a win-win for everybody. Win-win for everybody. I'm really excited about it. I'm going to continue my own rigorous testing but it worked for me the first time."
On Wednesday, Apple introduced new "multi-pass" monthly access to certain TV shows, offering "bundled" access to multiple episodes.










funny
03/09, 02:59am reply
Gee, I wonder how liberal-leaning, g**-friendly Apple was able to swallow their pride and work with him.
mr100percent
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truly funny
03/09, 03:34am reply
I agree it must have been hard for Apple to swallow their pride to work with a guy who, when his country called for him, very literally turned tail.
hqsbud
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Joined: Mar 2006
Free Speech
03/09, 04:18am reply
What's the quote again 'I defend your right to say what you like, even if I don't agree'? You could ask the same question going to the other way - how did Rush swallow his pride to work with a company with such a 'liberal' reputation.
(Answer : they have technology that works, which probably over-rides political consideration).
At least you have to pay to hear his views!
JulesLt
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Joined: Jul 2005
Other way around
03/09, 05:39am reply
Doesn't sound win-win to me. Apple gets traffic. Sounds like all Rush got was no more nagging from his listeners about putting his stuff on iTunes. Apple wins.
I suspect the other impetus here is that Rush is well known as an Apple/Jobs fanboy, which is hilarious. Idolizing one of his liberal enemies is probably what drove him to Oxycontin.
So the question isn't how did Apple swallow its pride -- it's how does Rush like having his podcast drive traffic to Eminem, Al Franken, Elton John, and some multicultural world music, all for the enrichment of liberal g**-friendly Apple? Pretty obvious who the bottom b**** is in this relationship.
lurkerdude
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Joined: Jan 2005
good.
03/09, 06:25am reply
now i hope they will do it for other radio shows that offer podcasts.
namely the phil hendrie show.
the current ones use a custom downloader app... and they aren't tagged/formatted as 'podcast' when importing into iTunes. so they show up with all the other music and not in the podcast directory with all the features one gets with them being there. like not showing up on shuffle play with a bunch of music. or not having the speed control or bookmarking.
010111
Junior Member
Joined: Aug 2002
idiot proof
03/09, 06:32am reply
I contest the assertion in this article that states: "This is as idiot proof as anything I have seen on a computer." Unless, of course, what is meant is: subscribing to Limbaugh is actual proof of idiocy, in which case, I agree.
brainiac_7
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Joined: Jun 2005
he's been a cheerleader
03/09, 06:53am reply
for apple for a long long time - mentions them and highly praises his powerbook(s) often.
he's been charging for *access* to podcasts, not for the podcasts ("free when you subscribe to rush 24/7!") so he had to do something to be connected with iTMS but also make his subscribers think they were still golden.
on both parts this is pure business - and rush is as smart as anyone when it comes to business, and he's a great entertainer. he's dumb as a sack of hammers otherwise, but he knows how to turn his bile into money. and apple solved the someone-we-don't-all-care-for-might-be-using-our-computers thing years ago.
jpellino
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didn't know prob existed
03/09, 07:20am reply
Funny... I've been downloading pay subscription based podcasts off Air America's (liberal radio) website for over a month now. My guess is that Rush's web monkeys only recently figured out how to do something that was always do-able and in usual Rush form, he decided to make up a story about it and shift the blame for not having it before to Apple at the same time. Sounds about right.
JasonPro
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What's with the hating
03/09, 07:31am reply
What's with all the Hating on Limbaugh. So you don't listen to his show or don't like him in general. For his listeners (I'm a former one) it's a HUGE win. I don't think anyone swallowed their pride. It's about Making money. He makes money from his subscribers and Apple Makes money by driving more people to the Music Store. How is that swallowing pride? Jason pro I guess your liberal bias failed to know that Limbaugh has been doing Podcasts of his own for almost 2 years from his own website now before finally bringing them to iTunes. But you wouldn't have know that being in the liberal cocoon.
typoon
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Joined: Oct 1999
Bill O'Reilly
03/09, 08:00am reply
I'm a paid subscriber to the Radio Factor and its a paid podcast. I simply just added it onto the Podcasts manually and it worked fine for me... Every time I want a new update, it automatically downloads the new shows from then on... No hassle whatsoever.
Why couldn't Rush listeners do the same? Am I missing a piece of the Rush puzzle...
Christopher
cgmpowers
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