updated 01:40 pm EST, Wed March 8, 2006
iTunes offers TV \'pass\'
Apple's iTunes Music Store on Wednesday took its first step toward a monthly subscription model with a new service called Multi-Pass that lets users buy TV shows on a monthly basis, according to Reuters. "iTunes is launching the service in partnership with Viacom's Comedy Central Network, which is rolling out 'The Daily Show with Jon Stewart' and 'The Colbert Report' on the service. Fans will be able to buy the next month's series of 16 new episodes via Multi-Pass for $9.99, or to pay $1.99 per episode. Four episodes air each week and viewers can download each episode after it's been broadcast." While the multi-pass' is not a complete subscription model--users can keep the episodes--Apple until now has only offered videos and TV show episodes for $1.99 per episode. [updated]
The addition of the shows comes shortly after Apple included five short films and three TV shows from Bravo, bolstering the availability of video content from Apple again in late February. The iTunes Music Store already offers numerous shows from Comedy Central, including Comedy Central Stand-Up and the hit cartoon South Park.