Apple zones in Tesco

UK-based retailer Tesco is set to roll out standalone areas for Apple in 300 of its biggest stores by the end of the year, according to a new report. IncentiveBulletin reports that the retailer aims to become one of the biggest multimedia vendors, following a successful trial of both an iPod and Mac-dedicated area, called an "Apple zone," in its Milton Keynes store earlier this year. "It now hopes to emulate French supermarket Carrefour, a leading player in multimedia sales, on which it is understood to be modelling its tactics. It has similar dedicated areas and staff trained in multimedia and computing applications. Tesco is initially extending the Apple trial to six stores as it prepares for a full roll-out." The report says that Apple uses the same point-of-sale materials as its retail stores and sells Macs, printers, and iPods.

by MacNN Staff