Apple among most admired

Apple is the second most admired computer company behind IBM, ranking ahead of Canon, HP, Dell, Sun, and Gateway, according to a new survey by Fortune magazine. However, Apple ranked No. 11 overall in the 20 most admired companies, behind GE, FedEx, Southwest Airlines, Proctor & Gamble, Johnson & Johnson, Berkshire Hathaway, Dell, Toyota, and Microsoft. Globally, Apple moved up to No. 9 on the list of The World's Most Admired Companies.

In Fortune's new survey, Apple was the most admired company for innovation this year, up from No. 3 last year and edging out internet giant Google. Apple was also ranked ahead of all of its industry peers in employee talent, and quality of products/services and was No. 3 in 'Use of Corporate Assets' and 'Quality of Management." The Most Admired list is a report card on corporate reputations conducted by the Hay Group from among the FORTUNE 1,000 -- the 1,000 largest U.S. companies ranked by revenue -- and the top foreign companies operating in the U.S. Hay asked executives, directors, and analysts to rate companies in their own industry on eight criteria, from investment value to social responsibility.

by MacNN Staff