updated 03:05 pm EST, Tue February 21, 2006
\"Conviction\" on iTunes
NBC's new drama "Conviction" is set to debut on Apple's iTunes Music Store, 10 days before the series actually airs on television. NBC is the first network to premiere a new series on the iTunes Music Store before it airs on broadcast television, and beginning March 4th episodes will be available for purchase and download for $1.99 each the day after airing. "We believe we have a youthful and energetic cast that should appeal to a new audience that is increasingly comfortable with this downloadable format as a viewing option," said Jeff Zucker, CEO of NBC Entertainment. The pilot of "Conviction" will be available as a free download from February 21st through March 3rd, and NBC will be tagging a portion of its show promos with an on-screen graphic promoting the free preview. Conviction is described as a fast-paced character-oriented story, focusing on the lives and loves of the young assistant district attorneys in New York. The show follows their career paths as the passionate but naive ADAs are confronted with tough, emotional cases that challenge their limited experience.