updated 12:30 am EST, Tue February 21, 2006
Apple updates ProCare
Apple has revised its ProCare program, which offers special perks to users who pay an annual fee for special service at its retail stores. The $99-per-year premium program now adds a "Yearly Tune-up" and rebrands the priority service as "Fast Track". Apple's tune-up service includes system diagnostics, software updates, and a cleaning of the monitor and keyboard: "Pretty much everything you need to make sure your Mac is in tip-top condition." In addition, the service offers personalized one-on-one training from a Mac expert: "These sessions last an hour, cover the topics of your choice, and are free to ProCare members." It also includes "Complete Setup" for transferring files/folders to a new Mac computer, advance reservations at Apple's Genius Bar (up to seven days in advance), and worldwide coverage for support at any Apple retail store.
ProCare's 'Fast Track' offers customers priority repairs and available same-day service at its retail stores' Genius Bars, with "next in line, first on the bench" service on all in-store repairs as well as priority handling of quick technical questions: "just flash your card, and we'll work you in as soon as we can."
Apple launched its ProCare service in April of 2004.