AAPL Stock: 130.28 ( -1.5 )

Printed from

Jobs\' next steps may be most important

updated 10:55 am EST, Mon February 20, 2006

Jobs\' next steps

Steve Jobs' celebrity status may be increasing in the near future, says Bob Keefe of the Atlanta Journal-Constitution. Newly dubbed the "king of entertainment" by Keefe, Jobs is set to change the entertainment world with a possible new Apple media center and the merge of Pixar with Disney, the two top animation studios. With the ability to combine Apple technology with the content of Disney, Pixar, ESPN, ABC, and others, Jobs may be able to "seamlessly move entertainment across home televisions and computers, iPods, cellphones and other devices" in the near future, says Keefe. "Sometime in the immediate run, maybe two or three years out, I think he'll be able to create one big experiment ... one big new thing ... that if successful will forever change the [entertainment] business."

"Steve is a very driven man making a point -- that he's the best and the smartest and that he can change the world," says Paul Saffo, a director of the Institute for the Future think tank. "This guy comes down to a mix of three things: pragmatism, idealism and sheer drive."

Computers are already fast becoming vital to business, and Microsoft has a secure hold on that market, but Keefe says that "as computers and related devices become vital to home and mobile entertainment, Apple and Jobs' bet on consumers may be starting to pay off."

by MacNN Staff





  1. climacs

    Joined: Dec 1969



    ok while I agree with the premise that Jobs having his hand in Disney is going to mean great things for both Disney and Apple (stock up on AAPL while it's cheap!), what did I learn that was new in the referenced article?

    This is the kind of padding I did for essays in high school... lots of meaningless generalities.

  1. jarod

    Joined: Dec 1969


    I certainly hope so

    I wish Steve jobs all the luck in the world. It disgusts me to even consider anyone else dominating the entertainment world. We've seen what all these other people have accomplished. BS.

  1. pascalpp

    Joined: Dec 1969


    vital eh?

    "Computers are already fast becoming vital to business.."

    you think? Here at Oracle we just use typewriters, mostly.

  1. GORDYmac

    Joined: Dec 1969


    Yep, just fluff...

    How the AJC could have any real insight escapes me. Can Atlanta BE any farther from SIlicon Valley?

  1. wmcraver

    Joined: Dec 1969


    New News?

    It looks as if the AJC has subscribed to the "Behind the Times" magazine, but received last years edition.

    If anyone has read any article or used a piece of Apple hardware, they already know this!

    Anyway, Steve Jobs, you are the man!

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Notti smart lamp from Witti

Perhaps you've already seen our review of the Dotti LED display from Witti Design. Meet Notti, Dotti's "sibling". Notti is a softb ...

Seagate Personal Cloud (2-Bay)

When it comes to backing up files, many users are now looking to the myriad of cloud storage solutions available. There is no doubt th ...

Leitz Icon Label Printer

When you say the words "label printer" to people, they either just really don't care, or they get incredibly excited. This is one o ...


Most Commented