toggle

AAPL Stock: 99.18 ( -1.57 )

Printed from http://www.macnn.com

Olympic iPods offer free ads for Apple

updated 10:45 am EST, Fri February 17, 2006

Free ads for Apple

Apple is getting some free publicity at the Olympics, as atheletes listen to and promote their iPod during the games in Italy. "But the biggest winner of all may have been Apple, maker of the tiny iPod that soared to glory along with Teter. This Olympics, U.S. snowboarders have competed while listening to the personal music device, and skiers, speed skaters and other Olympians from all over the world have been observed listening raptly during practice and before competing.... All of which makes for great press." While Apple said it does not target atheletes, the iPod is a "sponsorship waiting to happen," according to once Olympic Committee spokesperson. "One of the lasting images of these games is going to be these snowboarders with their iPods," said Abraham Madkour, executive editor of SportsBusiness Journal, a trade magazine that covers the sports industry. "It's the perfect form of subconscious marketing."




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Comments are closed.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Tylt Energi 2K Travel Charger

Backup batteries and device chargers are objects that many users take for granted. They often only one dimensional, restoring the batt ...

ActvContent Sync Smartband

Smartbands of all sorts are hitting the market. Some build on the buzz around fitness trackers, while others offer simpler features fo ...

RocketStor 6324L Thunderbolt 2 eSATA bridge

Like it or not, the shift to Thunderbolt is underway. The connection is extremely flexible, allowing for video and data to co-habitate ...

toggle

Most Commented