updated 06:00 pm EST, Thu February 16, 2006
Apple.com ranks 10th
Apple.com is the tenth most popular site on the internet for the month of January, receiving over 34 million unique visitors--each of whom spent an average of nearly 46 minutes each browsing Apple's content. Yahoo and Microsoft led all sites, topping 105 million and more than 97 million unique visits each, respectively, according to Nielsen NetRatings. In November of last year Apple led internet retailers in unique visitors, and in December the company was discovered to be the fastest growing site on the internet among the top brands. Last month iTunes reached 14 percent of the active internet, and use of Apple's iTunes service rocketed 241 percent over the past year from 6.1 million unique visitors in December of 2004 to 20.7 million in December of 2005. The top 10 brands on the internet in January were Yahoo!, Microsoft, MSN, Google, AOL, eBay, Amazon, Mapquest, Real, and Apple, respectively.