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Apple could save Blockbuster video

updated 09:15 pm EST, Thu February 16, 2006

Apple to help Blockbuster?

Apple should be looking to Blockbuster to enter the world of digital video distribution and gain a stronger retail presence, according to tech pundit Robert Cringely. Blockbuster, which has been failing to meet investor expectations, needs a better avenue for distribution and its stores would be perfect for Apple to set up an iPod-based video food chain to reach an entirely new base of customers: "Apple's Blockbuster product strategy is simple. Start with a new iPod that has video- and audio-out capability. This iPod -- which will be just as good at playing songs as any iPod that preceded it - will be more than just a video storage device. It will be a video player. No make that plural - players - a whole family of video-out iPods, some with flash storage and others with little disk drives. Take your Video-out iPod to Blockbuster, drop it in a kiosk dock then download from the local xServe your choice of 50,000 movies. You can rent the movie or buy it and you can even choose the resolution, which may or may not affect the final price. Take the iPod home, drop it in the dock attached to your TV and watch the movie. H.264 decoding takes place in the iPod in hardware."

by MacNN Staff




  1. machappy

    Joined: Dec 1969


    im in sign me up

    not having to house all the physical dvds would make rent cheaper to..maybe even kiosk style after awhile. supermarkets, convience stores, apple store, middle of the mall..the best part would be the elimination of the warm bodies they call employees at the current blockbusters man they take underpaid drone to a new level.

  1. Leighgion

    Joined: Dec 1969


    Blockbuster Should Fail

    Even if it was in Apple's power, Blockbuster should not be saved. Corporate failure can be a good thing so that less evil companies can fill the void. Say, a rental company that never thought it was a good idea to purposely chop or stock chopped versions of movies.

    Netflix is working great for me for what it is, and I've even bought one video from the iTunes Music Store. Apple doesn't need to be all things.

  1. Cwriter

    Joined: Dec 1969


    stupid idea

    I don't get it. Why would anyone want to get in their car and drive to a Blockbuster kiosk to download a movie when Netflix delivers them? Their physical distribution model is dying. Blockbuster is a rotting business model and should do their shareholders a favor and call it quits.

    if i were apple, I wouldn't touch blockbuster with a ten foot pole.

  1. LouZer

    Joined: Dec 1969


    Re: stupid idea

    I don't get it. Why would anyone want to get in their car and drive to a Blockbuster kiosk to download a movie when Netflix delivers them?

    Because some people go "Hey, let's watch a movie. What do you want to see? Don't know? Let's go to the store and find something." Must be nice to know what you want to watch days in advance.

  1. driven

    Joined: Dec 1969


    cwriter ... monthly fees

    Some people don't want yet another recurring monthly fee, which is just what Netflix brings you.

    We have enough monthly fees now: - Cell phone - Cable - Broadband - Telephone - All standard utilities - Mortgage - Auto payments Now we get to add things like: - XM Radio - Netflix - Subscription web-sites ...

    Why bother bringing a check home? Just sign it over to anyone who wants a piece.

  1. rtbarry

    Joined: Dec 1969


    louzer, you continue...

    to amaze as a troll.

    how about, "Hey, let's watch a movie. What do you want to see? Don't know? Let's go to the online store and not hav to drive anywhere and find something."

  1. ApeInTheShell

    Joined: Dec 1969


    Blockbuster and Netfilx

    Both of these companies offer monthly subscriptions at the same price and the same delivery method. Believe it or not, people still go to the video store to rent a movie on DVD. Hollywood video and Blockbuster are still big hits around my neighborhood. Apple did a great job with promoting and selling TV shows on iTMS. It has peaked the interest of people who don't get a chance to watch the tube or spend too much time on the net. I do not think they need to go into the movie rental business at this time. Part of the reason there are not a lot of rentals at Netflix or Blockbuster websites is because 1) not everyone has access to the internet and 2) computer literacy is at an all time low outside the tech community Ruff ruff

  1. ZinkDifferent

    Joined: Dec 1969



    (appropriately named) louzer asks: "Must be nice to know what you want to watch days in advance."

    Yeah, I guess, just about as nice as it must be to be smarter...

  1. MuppetFloss

    Joined: Dec 1969


    Ya - but Blockbuster?

    Blockbuster has pretty much replaced McDonald's as the the bulldozer of indigenous culture. It's stock is essentially composed of Hollywood's top 40 manufactured 'hits.' In Canada, if you want to find a Canadian movie in Blockbuster, you need to look in the tiny 'International' section. My Brit friends said I was over-reacting to this tiny issue. I suggested they try to find a British movie in a London Blockbuster. *Then* suddenly there was something to be outraged about. "International!?! It was filmed 2 blocks away!" Then it turned into a scene from The Wicker Man.

    Perhaps Apple would be better partnering with Domino's pizza? Or Coors? ;-) Let dinosaurs die.

  1. rok

    Joined: Dec 1969


    re: blockbuster, palm,etc

    why is it everyone keeps saying that apple should get in bed with anyone else. you partner WHEN YOU NEED to partner with someone. steve once said, when asked o license fairplay to real, why should they license to real when they're on top? sure, it helps real, but how does it help apple in ANY WAY? same with the rumors that apple should buy palm. why? and then blockbuster rumors... give it up, folks. microsoft is the company that buys up companies for the sole reason of preventing others from buying them, and then figuring out what to do with them later. and microsoft's now buckling under its own weight.

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