http://www.macnn.com/articles/06/02/14/creative.downgraded/
Creative facing pressure from Apple
updated 09:05 am EST, Tue February 14, 2006
Creative downgraded
Standard & Poor's Equity Research analyst Megan Graham-Hackett today said she downgraded shares of Apple's rival Creative Technology. Graham-Hackett lowered Creative's rating to "sell" from "hold" citing increased competition from Apple in the MP3 player market, according to Forbes. "The analyst sees Creative Technology facing a 'challenging' March quarter due to Apple's product introductions in the lower-end MP3 market. She said Apple has broadened its MP3 product portfolio, 'thereby increasing the competitive dynamics, in our opinion.'" The firm lowered the price target from $8 to $7, based on revised price-to-sales analysis, according to the report.
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Joined: Dec 2002
Huh?
Creative Technology facing a 'challenging' Quarter. Apple has pounded Creative into a bleeding pulp in the MP3 Player market and despite Creative’s deceptive advertising...using 64k WMA files to double the apparent song capacity, nothing has worked for Creative despite what the call and all out campaign against the ipod. I guess the all out campaign did not include design an MP3 player that does not look like an ugly, badly colored brick.