Creative facing pressure from Apple

Standard & Poor's Equity Research analyst Megan Graham-Hackett today said she downgraded shares of Apple's rival Creative Technology. Graham-Hackett lowered Creative's rating to "sell" from "hold" citing increased competition from Apple in the MP3 player market, according to Forbes. "The analyst sees Creative Technology facing a 'challenging' March quarter due to Apple's product introductions in the lower-end MP3 market. She said Apple has broadened its MP3 product portfolio, 'thereby increasing the competitive dynamics, in our opinion.'" The firm lowered the price target from $8 to $7, based on revised price-to-sales analysis, according to the report.

Filed under: industry
Other story tags: digital music/video

, 4

4 comments

Reader Reactions (Please use <i></i> for italic text)

subscribe to comments
for this article

Expand All

Global Settings

rspress

Huh?

02/14, 10:51am, EST

Creative Technology facing a 'challenging' Quarter. Apple has pounded Creative into a bleeding pulp in the MP3 Player market and despite Creative’s deceptive advertising...using 64k WMA files to double the apparent song capacity, nothing has worked for Creative despite what the call and all out campaign against the ipod. I guess the all out campaign did not include design an MP3 player that does not look like an ugly, badly colored brick.

Fresh-Faced Recruit

Joined Dec 2002

User is offline

resuna

i wish

02/14, 12:21pm, EST

i wish someone would produce a decent cheap mp3 player. the best i've found is the ipod shuffle, but it doesn't play songs dragged to the shuffle on the desktop the way the old 'gray whale' magic star player did. the ipod nano is right out even if it was the same price as the shuffle... it's got the stupid click wheel...

Fresh-Faced Recruit

Joined Jan 2005

User is offline

ZinkDifferent

Funny...

02/14, 2:37pm, EST

I guess that "We will crush Apple" thing just never really went anywhere, eh?

You're funny, resuna, really...

Fresh-Faced Recruit

Joined Jan 2005

User is offline

grener