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SanDisk sells 1M players, takes 2nd

updated 03:40 pm EST, Thu February 9, 2006

SanDisk takes 2nd place

SanDisk--one of Apple's competitors in the digital music industry--has quietly slipped into second place in digital music player sales. "We want to be a strong No. 2 in the MP3 space," Eric Bone said, director of consumer product marketing for SanDisk. The company's players are aimed at people seeking an alternative to Apple's iPod, and who want to load their devices up with songs sold through services other than iTunes, according to the San Jose Mercury News. SanDisk has a strong presence with retailers across the U.S., reporting a record $2.3 billion in revenue for 2005 and selling a million digital music players during the holiday quarter. We already have the channels. We have the brand," said Eli Harari, chief executive of SanDisk. "We are not Apple. We are not an iPod. But we have a highly respected brand."

by MacNN Staff



  1. Saint_Stryfe

    Joined: Dec 1969


    No problem...

    With Sandisk. COmpaired to the crud from Creative and iRiver, Sandisk's Sansa player is extremely well designed. I like them, and if I didn't have an iPod investment, I'd be a nice option.

  1. boomer0127

    Joined: Dec 1969


    What is this!

    A competitor NOT talking smack about the iPod/iTunes dominance? They actually sound like they RESPECT Apple. Sounds like a pretty smart company. And all of this mostly under the radar of the complaining and trash-talking of the rest of the competition. They must have a decent product out there...

  1. ethical_paul

    Joined: Dec 1969


    Aiming for second place!

    If you can't beat em, shoot for second. Let the battle for second best begin!

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