updated 03:40 pm EST, Thu February 9, 2006
SanDisk takes 2nd place
SanDisk--one of Apple's competitors in the digital music industry--has quietly slipped into second place in digital music player sales. "We want to be a strong No. 2 in the MP3 space," Eric Bone said, director of consumer product marketing for SanDisk. The company's players are aimed at people seeking an alternative to Apple's iPod, and who want to load their devices up with songs sold through services other than iTunes, according to the San Jose Mercury News. SanDisk has a strong presence with retailers across the U.S., reporting a record $2.3 billion in revenue for 2005 and selling a million digital music players during the holiday quarter. We already have the channels. We have the brand," said Eli Harari, chief executive of SanDisk. "We are not Apple. We are not an iPod. But we have a highly respected brand."