Podcasts in business

Podcasting is reaching into the realm of real estate, as Bruce and Diane Kink of Keller Williams in The Woodlands, Texas are now using the technology to keep clients up-to-date. With podcasting, the realty team can allow potential customers and clients to show friends and family the property they are interested in, even if they live far away, according to The Villager. Podcasting allows for video and audio files to be downloaded from the iTunes Music Service onto an iPod, and allows users to subscribe to updates of a service such as the realty listings from the Kinks. Bruce Kink noted that "utilizing this technology to enhance client expectations, we think, is going to be a key factor in growing a business for the success of clients and buyers. We do know that we have become a techno-savvy society and by keeping up, people know we have their best interest in mind when selling homes."

by MacNN Staff