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iTunes increasing TV viewership?

updated 05:10 pm EST, Mon February 6, 2006

Networks credit iTunes

Networks are beginning to see the fruits of their digital content distribution plans with iTunes, as some executives are crediting iTunes with increasing viewership. Reuters reports that the executive producer of "The Office," praised NBC's for pushing the envelope with its iTunes relationship and has credited iTunes with boosting broadcast viewership: "Nobody will disclose numbers for these television downloads. It's easy, however, to keep an eye on the iTunes download chart, which usually shows NBC's The Office as the top full-length program, followed by ABC's Lost and Comedy Central's South Park. Producer Ben Silverman said that The Office was helped by users who discovered the show when they were browsing to find something to put on their new device and that he was confident that eroding audience or invading any of the existing windows, due primarily to their portable and on-demand nature.

by MacNN Staff



  1. Jesda

    Joined: Dec 1969



    I love how the articles on here are grammatical train wrecks.

  1. dcranston007

    Joined: Dec 1969



    Wow, this article is incredibly poorly written. Quotes that don't end, sentences that don't make sense, missing punctuation, incorrect possesives...

    Some people are sticklers for good grammar, but this isn't even just bad grammar, this is almost incomprehensible words strung together. I mean seriously:

    "he was confident that eroding audience or invading any of the existing windows, due primarily to their portable and on-demand nature."

    What!?? Can't you find a part-time employee to take 2 hours/day and do a sanity check before publishing? My 10-year-old cousins blog is better than this!

  1. actionlog

    Joined: Dec 1969



    ...hit Command-A to select the whole press release, and avoid the embarrassment of missing parts when you drag the cursor to select.

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