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Dell discontinues DJ music player

updated 10:25 am EST, Mon February 6, 2006

iPod claims another victim

Dell stopped selling its more expensive digital music players last month after the device failed to compete with Apple's iPod. While the hard-drive-based Digital Jukebox players are no longer for sale, the company will continue to offer its flash-based DJ Ditty--which competes directly with Apple's own iPod shuffle. "We saw an opportunity to streamline and consolidate our portfolio," said Dell spokesman Liem Nguyen. "We made a decision to transition from the hard-drive products to flash players at the beginning of this year." Dell will continue selling music players from other device makers through its Web site, according to Nguyen. Dell discontinued its three larger Digital Jukebox devices which were cost up to $300 in late December and early January, according to Bloomberg News.




by MacNN Staff

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  1. Meovv

    Joined: Dec 1969

    0

    Dell player?

    Never saw one. What's Dell anyway? Sounds like a company that would be best off shutting down and divide te money among the share holders.

  1. slider

    Joined: Dec 1969

    0

    Nothing In

    Dell creates nothing, they only copy. Dell saw that there was a potential market for digital devices after selling the iPod. None of their products have ever been innovative and the DJ was/is not exception. Their lack of a strategy with this device demonstrates that they have no vision or creativity. All they can do is market their off the shelf boxes.

  1. stanshih

    Joined: Dec 1969

    0

    Couldn't increase volume

    ...and I'm not referring to adjusting the sound levels. Dell just couldn't ramp up sales of the DJ despite undercutting the iPod on price. The debate over whose player is superior is now a moot one as Creative, Dell, Sony, Rio, iRiver, and Microsoft know. Even iPod lovers must admit that for the past 2 years iPod's competitors offered more features, longer battery life, and (slightly) lower price on their products. But in the past year, the market (with the help of word-of-mouth and slick commercials) determined that iPods' ease-of-use and simple design was worth a $20-$40 premium. The market also determined that 6-8 hours of battery life was enough and the FM transmitters and voice recording were superfluous. The window for competing on the basis of tech specs has closed. Apple now has the upper hand because of economies of scale; they sell many more units than their competitors now and have pricing power against the competition. Whereas iPods initially sold at a premium price, they're now price-competitive because of VOLUME. Dell's DJ was relegated to the figurative clearance bin. They were "on sale" - cheaper than the iPod by about $50 - but still ignored. The original plan was to undercut the iPod's price enroute to selling millions and millions of DJs. But Dell couldn't turn up the volume. R.I.P. DJ

  1. Interlard

    Joined: Dec 1969

    0

    Shadenfreude

    Dude. You're getting hosed by Apple.

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